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Top Cat Website Rebrands

Pet Age Staff//February 23, 2015//

Top Cat Website Rebrands

Pet Age Staff //February 23, 2015//

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TheIloveCatsSite.com is rebranding to IHeartCats.com effective immediately. The name change coincides with a record-breaking month for the site, hitting 1.3 million visitors in the past 30 days. This puts IHeartCats.com at the top of all online cat sites in terms of viewers per month.

“We wanted our name to represent the feelings we all share for our cats and the new brand does this perfectly,” said Justin Palmer, founder and CEO of IHeartCats.

IHeartCats gives cat lovers timely news and heartwarming stories, health and training articles with expert sources and even an entire clothing and jewelry line.

In addition to the popular website, IHeartCats has 800,000 fans on Facebook and 30,000 newsletter subscribers.

These numbers are gold for pet businesses struggling to reach their target customers.

“You will not find bigger numbers of pet lovers and owners searching for content and solutions anywhere else in the world,” said Palmer.