Diane Dewberry, an animal lover and professional pet groomer, did not know where to turn to solve her border collie’s debilitating skin problems. Her journey to reveal the answer to that gnawing skin problem led to the opening of her Pembroke, Massachusetts, retail store, The Healthy Animal. And now, for the very first time, franchise stores of the same name.
Research and holistic veterinarians helped educate and direct Dewberry as she worked the pet food marketplace. Additionally, she researched and resourced a wide range of smaller companies, local when possible, that manufactured healthy and wholesome food, treats, supplements and remedies.
Recently, Dewberry partnered with LPF Consulting Group, Ltd. to franchise The Healthy Animal concept and bring her knowledge to the rest of the world. LPF Consulting Group is led by Lawrence P. Friedman, a lifelong philanthropist and entrepreneur who founded Lapels Dry Cleaning, which now has over 90 stores throughout the country. Among many ventures, he also owned and managed the historic Sun Tavern Restaurant in Duxbury, Massachusetts.
Friedman is currently the treasurer of the Plymouth, Massachusetts, chapter of SCORE, a division of the SBA; a Finance Committee member for the town of Duxbury, Massachusetts; and Master of Phoenix Masonic Lodge. Friedman volunteered as a big brother for the Big Brothers/Big Sisters organization for 20 years and is a former board member of the Better Business Bureau.
A critical part of the franchise training is a 20-hour certification course on animal nutrition from Dogs Naturally University.
“We can help train franchisees to become experts on animal nutrition and natural products,” Friedman said. “They will help pet parents put together an optimal diet for their treasured friends. What franchisees have to bring to the equation is a sincere love for animals and zeal to help them lead happier, healthier lives.”
“Healthy and natural food helps dogs and cats feel and look their best,” Dewberry said. “With over 15 years of running a natural pet store, I delight in helping and educating for their pets well-being. From an herbalist in Maine to a holistic veterinarian in New Hampshire, we are woven into the natural pet care community and share that information and product knowledge with our customers.”
The standard franchise location will run from 800 to 1600 square feet and serve a community of 15,000 households.
All stores will include natural dry kibble, freeze dried foods and high-quality canned food for dogs and cats. Raw diets are a specialty. There will be an extensive treat bar for even the fussiest chewers. Herbal remedies, flower essences for emotional health and unique USA toys and holistic and non-toxic grooming supplies will also be available.
“Most people don’t want a job, they want a business or career where they feel they are part of something bigger and where they are making an impact,” Friedman said. “The Healthy Animal provides a meaningful, fun and profitable lifestyle. What could be better than spending the day with pets?”
Initial franchises will be awarded in Massachusetts, Rhode Island, New Hampshire and Connecticut. For more information about The Healthy Animal, visit www.thehealthyanimal.com/Franchise or call (781) 347-5840.