The Company of Animals welcomed Anthony Hinton as the new e-commerce sales manager for the company’s North American Division. Hinton is no stranger to the pet industry, having previously held full-time copywriting and e-commerce positions at That Pet Place and Outward Hound.
While at Outward Hound, Hinton was instrumental in creating new ways to reach and sell to customers online. Working collaboratively with online retailers, as well as brick-and-mortar stores with online platforms, Hinton was able to dramatically increase online sales. A large part of this was creating meaningful content and driving footfall to all authorized resellers.
“We are thrilled to bring Anthony onboard,” said Cody Rossi, VP of Sales for The Company of Animals’ North American Division. “He brings a wealth of experience and e-commerce expertise to the team and we are confident he will be an asset in helping to grow our online presence.”
Hinton’s initial focus will be boosting The Company of Animal’s online presence, as well as refining their IMAP policy, which continues to level the playing field for retail partners. His efforts will also include creatively branching out into other e-commerce markets for continued growth.