Woof Launches HonestChew Meaty — A Safer, Real Beef-Coated, Long-Lasting Chew
Woof, an award-winning pet care brand, has announced the launch of HonestChew Meaty – a safer, longer-lasting alternative to traditional bones that quiets the worry of splinter-risk for pet parents. HonestChew […]
Benebone Launches Plant-Based Dog Chew Line, Expands Recycling Program
Benebone, a leading dog chew brand, is marking Earth Month with the launch of Benebone Green – a new line of plant-based chews alongside a reminder that its in-house recycling […]
Taiwan-Based Lady N Expands US Presence with Sustainable, Design-Driven Tofu Cat Litter
Lady N, a Taiwan-born cat litter brand, has grown rapidly in North America since entering the market in 2023, achieving 7 percent revenue growth in 2024 and receiving recognition from […]
Premium Pet Nutrition Brand PawCo Makes History with First Real Salad for Dogs
Dogs never had a side salad – until now. PawCo Foods, the science-backed, premium dog nutrition brand led by former Impossible Foods food scientist Dr. Mahsa Vazin, has announced the […]
ökocat Expands Sustainable Litter Lineup with New Multi-Cat Litter Formula
ökocat, the next generation of plant-based litter, has announced the debut of ökocat Multi-Cat, a new formula designed specifically for homes with more than one cat. The new Multi-Cat formula […]
Climate-Smart Acquisition: Archway Pet Food Acquires Bright Planet Pet in Strategic Expansion
In a significant move for the climate-conscious pet food industry, Cricket Hill Inc., DBA Archway Pet Food, has announced the acquisition of Bright Planet Pet, a leading U.S.-based maker of […]
Emilie in Paris: Empty Pet Store Shelves Full of Dental, Hip & Joint Opportunities
When the first installment of this column landed, several co-workers reached out to say it felt like “jet-lag-free fieldwork.” Good — that is exactly the contract between us. When you […]
Brooke Shields, Prospect Pet Introduce Clean and Conscious Pet Supplements, Wellness Products
Prospect Pet, in partnership with Brooke Shields, proudly announces an exciting new chapter for the pet industry. While widely known as an iconic actor, model and author, Shields is also […]
Fresh Food Alternative: Petaluma Unveils Complete Plant-Based Dog Nutrition without Refrigeration
Petaluma, a leader in plant-based dog nutrition, has announced the launch of its new Whole Food Mixer, a dehydrated, just-add-water dog food that makes fresh food nutrition more affordable, convenient, […]
ADAMS Celebrates 50th Anniversary with Launch of Plant-Based Flea and Tick Spray
ADAMS products, a leading brand in the Central Garden and Pet portfolio, is celebrating its 50th anniversary with the launch of ADAMS Botanicals Flea & Tick Pet & Home Spray. […]
Dr. Sarah Dodd Joins Plant-Based Dog Food Brand Petaluma as Advisor, Formulator
Petaluma, a sustainable pet nutrition company, has welcomed Dr. Sarah Dodd, DVM, MSc, PhD, DACVN, as advisor and formulator. A pioneer in plant-based pet nutrition, Dr. Dodd is joining forces […]
Plant-Based Dog Nutrition Brand PawCo Foods Announces PSC Accreditation
PawCo Foods has announced its official accreditation by the Pet Sustainability Coalition (PSC), solidifying the brand’s commitment to ethical practices, environmental stewardship and innovative dog nutrition. This milestone highlights the […]



















