Tractive Acquires Whistle from Mars Petcare, Adds to Leadership in Global Pet Tech Market
Tractive, a global leader in GPS tracking and pet health insights, today announced it has acquired Whistle, the connected pet wearable brand owned by Mars Petcare. This strategic acquisition adds Whistle’s […]
Fi Unleashes 1st AI-Powered Smart Dog Collar for Real-Time Health and Behavior Detection
Fi, a leader in smart pet technology, has announced the launch of its newest product: Fi Series 3+, the world’s first AI-powered collar engineered to transform how dog parents understand […]
Global Pet Industry Trade Event Zoomark 2025 Surpasses Expectations, Sets 2027 Dates
Zoomark 2025 drew 31,000 visitors and 1,268 exhibitors, highlighting global pet care trends, innovation, and international partnerships.
Pontosense Expands Pet Care Safety Solutions with RExSense Acquisition
Pontosense, a leader in wireless sensing technology, recently announced its acquisition of RExSense, a pioneering pet care company. The acquisition includes RExSense’s intellectual property and network, marking a significant step […]
Premium Pet Care Brand Pawsync Introduces World’s Smartest Smart Pet Feeder
Pawsync, a new premium pet care brand, has unveiled its first product, the Pawsync Smart Pet Feeder designed to bring pet parents unwavering peace of mind when it comes to […]
Pet Tech Brand Fi Adds Ex-Etsy CEO Chad Dickerson to Board of Directors
Fi, a pioneer in connected tech for dogs and dog parents, recently announced the addition of Chad Dickerson to its board of directors. Chad, a seasoned technology executive who led […]













