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pet technology

Jul 28, 2025

Tractive Acquires Whistle from Mars Petcare, Adds to Leadership in Global Pet Tech Market

Tractive, a global leader in GPS tracking and pet health insights, today announced it has acquired Whistle, the connected pet wearable brand owned by Mars Petcare. This strategic acquisition adds Whistle’s […]

Jun 4, 2025

Fi Unleashes 1st AI-Powered Smart Dog Collar for Real-Time Health and Behavior Detection

Fi, a leader in smart pet technology, has announced the launch of its newest product: Fi Series 3+, the world’s first AI-powered collar engineered to transform how dog parents understand […]

May 13, 2025

Global Pet Industry Trade Event Zoomark 2025 Surpasses Expectations, Sets 2027 Dates

Zoomark 2025 drew 31,000 visitors and 1,268 exhibitors, highlighting global pet care trends, innovation, and international partnerships.

Sep 19, 2024

Pontosense Expands Pet Care Safety Solutions with RExSense Acquisition

Pontosense, a leader in wireless sensing technology, recently announced its acquisition of RExSense, a pioneering pet care company. The acquisition includes RExSense’s intellectual property and network, marking a significant step […]

Aug 27, 2024

Premium Pet Care Brand Pawsync Introduces World’s Smartest Smart Pet Feeder

Pawsync, a new premium pet care brand, has unveiled its first product, the Pawsync Smart Pet Feeder designed to bring pet parents unwavering peace of mind when it comes to […]

May 30, 2024

Pet Tech Brand Fi Adds Ex-Etsy CEO Chad Dickerson to Board of Directors

Fi, a pioneer in connected tech for dogs and dog parents, recently announced the addition of Chad Dickerson to its board of directors. Chad, a seasoned technology executive who led […]