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Consumer Research Reveals Pet Spending as a ‘Protected Budget Item,’ Fueling Industry Resilience
New Elanco research finds pet owners continue prioritizing pet health spending despite rising costs, reinforcing the pet industry's resilience.
How PR is Changing the Pet Industry: What Brands Must Get Right in 2026
Public relations in the pet industry has never been more influential, or more complex, than it is heading into 2026. Consumer expectations have shifted dramatically, technology is reshaping how pet […]
Launching at Chewy: Life is Good Pet Products, Human Clothing Embracing Positive Lifestyle
Life is Good, the original positive lifestyle brand, is now available at Chewy, a trusted destination for pet parents and partners everywhere. Chewy customers can now enjoy trusty toys and […]
25th Anniversary: Camp Bow Wow Unveils Brand Refresh, National Pet Parent Survey
Camp Bow Wow, a leading dog daycare and boarding provider, launches a systemwide brand refresh and shares the results of a recent national pet parent survey in honor of its […]
HABRI Supports Bipartisan Bill to Aid Pet Owners by Making Veterinary Care More Affordable
Congresswoman Claudia Tenney (NY-24) alongside Congresswoman Deborah Ross (NC-02) recently introduced the People and Animals Well-being (PAW) Act to expand eligibility to include veterinary care expenses under tax-advantaged health care […]
The Good Life: Consumers are Incorporating Their Pet’s Products into Their Own Lifestyle
Particularly since the pandemic, pets have become integral parts of the household for Gen Z and Millennial consumers. A 2022 study by Rover found that 1 in 10 pet parents […]
APPA Strategic Insights Reports U.S. Pet Industry Reaches $147B in Sales in 2023
The American Pet Products Association (APPA) recently announced that the total U.S. pet industry expenditures reached $147 billion in 2023 and is forecasted to have solid year-over-year growth through 2030. The […]
