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pet parents

Jul 1, 2024

The Good Life: Consumers are Incorporating Their Pet’s Products into Their Own Lifestyle

Particularly since the pandemic, pets have become integral parts of the household for Gen Z and Millennial consumers. A 2022 study by Rover found that 1 in 10 pet parents are choosing to “raise” pets over children, due to reasons that include the lower net cost of care. The study found that this is most […]

Mar 25, 2024

APPA Strategic Insights Reports U.S. Pet Industry Reaches $147B in Sales in 2023

The American Pet Products Association (APPA) recently announced that the total U.S. pet industry expenditures reached $147 billion in 2023 and is forecasted to have solid year-over-year growth through 2030. The announcement came during Global Pet Expo, the pet industry’s premier event, co-produced by APPA and the Pet Industry Distributors Association (PIDA). The expenditures were released [[...]