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Pet Consumer

Apr 25, 2024

Pet Market Survey Shows a Focus on Value Will Attract Shoppers, Engender Customer Loyalty

As argued in Packaged Facts’ just-released US Pet Market Outlook, 2024-2025, the pet industry is at an inflection point due to macroeconomic and industry-specific factors, such that providing value to pet parents has come to the fore as a competitive strategy. “The promise of money savings and added value is possibly the oldest promotional maneuver,” noted report […]