TA Associates Completes Investment in VICTOR Super Premium Pet Food

Listen to this article

Press release: Mid America Pet Food

Mid America Pet Food, LLC, manufacturer of VICTOR Super Premium Pet Food, announced today that it has been acquired by TA Associates, a leading U.S.-based private equity firm, from Trinity Hunt Partners. Terms of the transaction were not disclosed.

Founded in 2007, Mid America Pet Food offers super premium pet food and is best known for its VICTOR brand and providing high-quality nutrition for a common-sense value. VICTOR is sold primarily in farm and feed stores and independent pet stores across the country, as well as through select online retailers. VICTOR formulas have been nationally recognized are a trusted source of nutrition for pet owners, professional trainers, breeders, outdoorsmen and more. Based out of East Texas, VICTOR manufactures all kibble in-house while sourcing many ingredients from farms and suppliers that are within a day’s drive of the plant. Every ingredient in VICTOR formulas serves a purpose and is tested to ensure the health and safety of the pets VICTOR is entrusted to feed.

“We believe that the Mid America Pet Food team has done an outstanding job creating a unique brand that offers a tremendous value to the end customer, and we look forward to working with them to drive continued growth,” said Bill Christ, a Managing Director at TA Associates who has joined the Mid America Pet Food Board of Directors.

In this transaction, TA has joined Rx3 Growth Partners (Rx3), a growth equity fund founded by Green Bay Packers quarterback Aaron Rodgers. This transaction marks the second private equity investment into Mid America Pet Food as TA and Rx3 complete their investment into Mid America Pet Food from Trinity Hunt Partners, a growth-oriented middle-market private equity firm that invested in Mid America Pet Food in 2014.

“TA Associates is an exciting partner for Mid America Pet Food to have at this stage of our growth,” said Greg Cyr, CEO and President of Mid America Pet Food. “We’ve never wavered from our commitment to delivering high-quality pet food at a common-sense value. Our customers have come to know and appreciate us for that, which has helped fuel our impressive growth. We look forward to continuing to deliver the premium nutrition that is expected of us, and we believe TA Associates will be key to supporting us in doing that as we scale the business. We would also like to thank the team at Trinity Hunt for their guidance and support over the last six years as we’ve grown.”

Founded in 2007, Mid America Pet Food produces VICTOR Super Premium Pet Food (VICTOR) and Eagle Mountain Pet Food. Based in East Texas, both brands offer reliable pet nutrition at a common-sense value. VICTOR’s super premium dog food formulas have been nationally recognized and are a trusted nutrition source for pet owners across the country, including outdoor enthusiasts, hunters, trainers and breeders.