Petaluma Makes Brick & Mortar Debut With Erewhon Market in California

Press release: Petaluma

Petaluma, maker of sustainable dog food and treats, is partnering with Los Angeles hot spot Erewhon Market to expand its footprint into brick-and-mortar retail for the first time. Since its direct-to-consumer debut in 2021, Petaluma has grown a loyal subscriber base, 15 percent of which is made up of customers located in Southern California. 

“We set out to provide our dogs with high-quality nutrition that didn’t sacrifice our values around environmental and animal welfare. What better retailer to help us fulfill our goal. What better retailer to help us fulfill our goal than Erewhon Market, which has built its reputation on trust and exceptional standards,” said Garrett Wymore, CEO and co-founder of Petaluma. “We are thrilled to take our first step into brick and mortar with Erewhon Market, which shares our vision for a more sustainable and compassionate food system.”

The brand’s Roasted Peanut Butter & Sweet Potato formula is gently baked in a solar-powered facility and provides all the nutrients that dogs need to thrive with a dramatically smaller pawprint. Expertly crafted by veterinary scientists to meet AAFCO guidelines for adult dogs, the recipe replaces resource-intensive ingredients with plant-based and organic alternatives that require far less land, water and greenhouse gas emissions. Additionally, Petaluma offers a single-ingredient Sweet Potato Jerky that serves as a plant-based alternative to chicken jerky packed with vitamins, minerals and dietary fiber for optimal digestion.

As part of the company’s commitment to protecting the environment, Petaluma will continue to package its food in bags that reduce resource intensity by limiting plastic and prioritizing recyclable and compostable materials. 

Petaluma is rolling out across all eight of Erewhon Market’s locations across Los Angeles County. The specialty grocery store will carry the brand’s high-quality food in a five-pound bag and the dehydrated chews. 

Share This Story On:

Digital Guide

CBD Trends

This digital guide provides valuable information on the subject of CBD, including content on dosage and the importance of being fully transparent about the product’s origin

Dog & Cat Needs

With dogs and cats being members of the family, there's vital information to know in order to serve their pet parents.

Pet Health

This digital guide describes a variety of health issues and the ways that pet parents can care for their pet's well-being through pet supplements..

Pet Nutrition

Discover how science, technology and pet owning lifestyles are changing the industry.

Pet Parenting

This digital guide dives into the human-animal bond, and the roles that pet parents play in the development of their companion animals.

Pet Supplements

This digital guide provides valuable information on the subject of pet supplements, including details on the NASC and how brands should earn consumer trust.

Enews Subscribe

Subscribe To Pet Age
Sign up for the weekly e-newsletter, print magazine and more. Sign Up