Superior Farms, Astro Loyalty Announce Frequent Buyer Program

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Press release: Superior Farms Pet Provisions

Superior Farms Pet Provisions (SFPP), the maker of natural, wholesome dog treats and chews has announced a new frequent buyer program in partnership with Astro Loyalty, the online technology service aimed at supporting specialty and independent pet retailers. The new program includes a buy nine, get one offer for Superior Farms signature Bark & Harvest Superfood Burgers, Lamb Lung treats, patented Bully Bark and HydeOut rawhide alternatives. A 50 percent off dropship program will also run throughout the month of February.  

Astro Loyalty has a proven track record of supporting smaller specialty vendors in their effort to effectively compete with big box and online stores. To support independent merchants post-lockdown, Superior Farms turned to the pet-focused platform to establish its custom frequent buyer program. The two joined forces for the soft launch in mid-December 2021, and following the successful trial, will officially launch this month.  

“We looked at all of the ways we might help to strengthen these independent pet specialty retailers, and a frequent buyer program was our most compelling option,” said Ken Wilks, VP sales & marketing at Superior Farms Pet Provisions. “Independent retail stores have often used frequent buyer programs to generate a loyal return-customer following within the pet food category so it was an obvious choice for us to offer the same type of program for pet treats. We’ve seen tremendous interest in this program since our soft-launch and are looking forward to seeing the growth of the program in the future.” 

Shipped in their own display, buyers can choose from beef, lamb, chicken, and pork options, perfect for pet owners looking for delicious, safe and purposeful treats for their four-legged friends. Additional details include: 

• Superfood Burgers: A tender, meaty patty perfect for guilt-free snacking for your pet. Choose from a beef, lamb, pork or chicken treat by the bag, box or jar.
• Lamb Lung: Lamb Lung comes in three different sizes so that you can find the perfect size treat for your dog. Varieties include Steaks for the larger dogs, thin Filets for all, and bite-sized Training Treats.
• Bully Bark: A part of the brand’s zero waste initiative, Bully Bark Applewood Smoked is made from traditional beef pizzle, flattened into the perfect, medium-strength chew.
• HydeOut Cheek Rolls: Derived from beef “cheek,” these rolls are a worry-free alternative to the old rawhide treat. Available in 5-6 inch and 10- to 12-inch varieties and multiple flavor options such as Natural, Bully Dust, Beef, Chicken, Applewood Smoked and Peanut Butter.

Superior Farms Pet Provisions is a leader in sustainability, utilizing equipment such as solar panels to a zero-waste production room. All ingredients are sourced from the United States and Colombia, ensuring quality, naturally preserved treats with no artificial colors or flavors.