Press release: Standard Fiber
With the desire to give our furry friends the same creature comforts as humans, Standard Fiber, a major home textile supplier that offers performance technologies that improve sleep, wellness and comfort, recently introduced an innovative collection of pet products through its new Petnology brand.
Petnology, engineered for the way pets live, incorporates meaningful technology in easy-to-understand solutions that pet owners need. Products are designed around how they sleep, explore and play. The brand launch will include a variety of both indoor and outdoor pet beds and blankets. Additional branded accessories will join into the product mix later in 2023.
“We’ve taken a fun, and hopefully helpful approach in guiding pet owners through their pet product purchase decisions,” said Leslie Morris, vice president of sales for Standard Fiber. “Each collection within our Petnology brand features a pet personality and enhanced product attributes that makes it easily relatable, fun and functional unique to their character.”
According to Morris, Petnology includes products for a variety of different pet personas. The launch will focus on My Playful Pup, My Wonder Seeker and My Trusty Companion (for senior dogs).
Standard Fiber believes pets deserve the same restful, and life-changing sleep as humans. Each of the company’s pet products are constructed with the essential materials that fit the company’s five key elements of sleep – wellness, protection, design, comfort and sustainability.
The full Petnology collection will be on display at Standard Fiber’s new Las Vegas Showroom located in the Las Vegas World Market, Suite C1575, and at the forthcoming 2023 Global Pet Expo in March of 2023.
Standard Fiber was founded in 1998 with one goal in mind – to deliver exceptional bedding products and customer service at the lowest costs possible. In doing so, they became the first bedding company to combine U.S.-based product design, customer service and technology with the cost benefits and manufacturing capabilities that are best achieved throughout Asia. Today, Standard Fiber works hand-in-hand with its customers – manufacturers, distributors and digitally-native brands – to supply fabric, components and fully-manufactured textile products to the home textile, mattress, hospitality, healthcare and pet markets with the aim of delivering innovative and sustainable solutions consumers want, at the competitive prices they need. With offices and staff in the U.S., UK, China, India and Pakistan, Standard Fiber is a global leader in home bedding products and textile manufacturing, and one of the largest producers of utility bedding products in the world.