Stand Out on Pet Store Shelves by Enrolling in the NASC Treat Program

The pet treats category is more crowded than ever — and retailers are becoming increasingly selective about the brands they carry.

Today’s buyers want more than attractive packaging and compelling claims. They’re looking for assurance that products are responsibly manufactured, accurately labeled, and backed by companies operating under recognized quality standards. Third-party verification matters.

The National Animal Supplement Council (NASC) has launched the NASC Treat Program, extending its respected Quality Seal to qualifying treat products.

For more than 25 years, the NASC has set the standard for accountability in the animal health supplement industry through independent audits, adverse event reporting, comprehensive label review, and ongoing compliance monitoring. Now, treat manufacturers can align with that same proven framework.

Companies enrolled in the program follow labeling guidelines consistent with AAFCO’s Pet Food Model Regulations while operating under NASC’s established quality and compliance framework.

For retailers, that means greater confidence. For brands, it means standing out in a competitive marketplace.

The NASC Quality Seal signals to buyers that your company is committed to transparency, oversight, and operating within a structured compliance program that helps reduce uncertainty and demonstrates good-faith efforts to meet evolving expectations.

In an environment where regulatory scrutiny and consumer expectations continue to rise, the Quality Seal can influence purchasing decisions and strengthen retail relationships.

If your company supplies treats intended to support pet wellness, now is the time to demonstrate your commitment to quality.

Learn more about becoming an NASC member and enrolling in the Treat Program.