5 Things Pet Retailers Should Know About the NASC Treat Program

The pet treat category is growing fast, and so is consumer demand for quality, transparency, and trusted products.

To help meet that need, the National Animal Supplement Council (NASC) launched its new Treat Program earlier this year, extending the NASC Quality Seal to qualifying treat products for dogs, cats, and horses.

Here are five reasons retailers should be paying attention.

1. The NASC Quality Seal is coming to treats

For 25 years, pet owners and retailers have recognized the yellow NASC Quality Seal on animal health and nutritional supplements. Now, qualifying treat products can earn the same trusted mark through the NASC Treat Program.

2. The program helps bring clarity to a rapidly growing category

As more treat products enter the market, retailers are being asked to navigate increasingly complex claims, ingredients, and labeling. The Treat Program helps establish clear guidance for companies participating in the category.

3. Products must meet rigorous quality requirements

Companies participating in the program must undergo comprehensive third-party audits and maintain ongoing compliance with NASC quality standards to display the Quality Seal on their products.

4. The program supports retailer confidence

Retailers want confidence that the products they stock come from responsible companies committed to quality, transparency, and compliance. The NASC Quality Seal helps provide an added layer of trust.

5. It’s another step forward for the industry

For 25 years, the NASC has worked to elevate the animal health supplement industry. The Treat Program reflects a continued commitment to supporting responsible growth and helping consumers make informed purchasing decisions.

Want to learn more about the NASC Treat Program and what it means for retailers, manufacturers, and pet owners? Download our comprehensive NASC Treat Program Guide.

(Photos courtesy NASC)