Pet Age Staff//September 1, 2023
Pet Age Staff //September 1, 2023
Press release: Wee Away
Wee Away has taken the “out with the old, in with the new” concept to a whole new level. The super-effective stain and odor company is thrilled to debut a total rebrand, featuring a fresh logo, new packaging and fully-redesigned website.
According to Adam Brady, founder and CEO of Wee Away, the gentle new logo further emphasizes the brand’s commitment to developing eco-friendly products that are safe for pets, their people and the environment alike. Updated design elements, like organic curvy shapes and added illustrations, help emit a softer, more natural feel. Using a color palette similar to the original design, Wee Away’s new logo features bright, warm tones to stand out on retail shelves. The logo also introduces updated animal silhouettes to help pet owners easily identify which product they need on-shelf.
Each of Wee Away’s scented products now display a different color than the unscented formulas — plus, text on the front of the packaging also indicates this distinction. Brady is confident that this update will “make it easier for consumers to differentiate between products. In addition, the front label copy is now organized in a hierarchy to help consumers select the products that will best suit their needs.”
The company’s new web design incorporates several illustrative elements, adding movement and dimensionality to the site. The revised website is significantly more user-friendly, improving the digital purchase experience for both current loyal customers and potential new customers.
Wee Away is proud to create stain and odor solutions that are highly effective and have the least amount of impact on the environment. The brand’s line of industrial-strength cleaning and grooming products are formulated with biodegradable cleansers, natural enzymes and good “cleansing” bacteria and are Green-certified, eco-friendly and all-natural.