Spectrum Brands, Aperture Pet & Life Partnership to Focus on the Next Generation of Aquarists

Spectrum Brands Holdings, a leading global branded consumer products and home essentials company focused on driving innovation and providing exceptional customer service, and Aperture Pet & Life, the integrated company for some of the largest brands in the
aquatics industry, including Bulk Reef Supply, Neptune Systems, EcoTech Marine and AquaIllumination, have announced a partnership focused on helping new aquarists become successful on their aquatics journey.

Spectrum Brands and Aperture share a common goal of developing products and education to bring aquatics and aquatic life into people’s lives in a way that is easy, enriching and ensures that both animals and humans are successful in their shared journey.

The all-new HelloReef All-in-One 15-Gallon and 40-Gallon GloFish aquarium kits embody this common mission with an exciting arrangement bringing GloFish fluorescent fish to the interactive world of HelloReef. This collaboration integrates the amazing science and beauty of Spectrum Brand’s GloFish fluorescent fish with the ease and instructional expertise of HelloReef.

“Our GloFish brand has been at the forefront of making aquatics easy and exciting for customers for over 20 years,” said John Pailthorp, president of global pet care at Spectrum Brands. “Partnering with Aperture and the expertise they bring in educating new, intermediate and advanced aquarists alike allows us to reach a whole new audience of aquarists and ensure they are successful with fish keeping for years to come.”

There will be three products launching as the partnership commences: a HelloReef 15-Gallon All-in-One GloFish Kit, a HelloReef 40-Gallon All-in-One GloFish Angelfish Kit and a GloFish LED Blade light line based on Aperture’s popular Aquaillumination (AI) Blade.

Building on the success of HelloReef’s Clownfish & Anemone kit, the GloFish kits will combine functionality, style and the unique and captivating beauty of GloFish fluorescent fish with an interactive community and step-by-step videos to support aquarists on their journey. Launching fall of 2024, the 15-gallon kit focuses on accommodating the customer’s choice from GloFish family members, including varieties of tetras, danios and cory catfish. Launching in early 2025, the 40-gallon kit is focused on the all-new GloFish Angelfish, with ample room to keep and display these stunning creatures.

“We are thrilled to be working with Spectrum Brands to bring this GloFish Kit to our collective customers,” said Natalie Strahan, CEO of Aperture Pet and Life. “Our goal is to make aquarium keeping accessible and enjoyable for everyone and Spectrum shares this mission with us. This kit not only simplifies the process but also brings a touch of magic to any space with the enchanting glow of GloFish fluorescent fish. We believe it will inspire people to dive into the world of aquariums and experience the joy of bringing aquatics into their own home.”