Sparkle Grooming Co. Plans Expansion into St. Louis Metro with Wentzville Franchise Location

Sparkle Grooming Co., a fast-growing, wellness-focused dog grooming franchise, is scheduled to expand into the St. Louis metro with a new salon coming to Wentzville, Missouri. The location will be owned and operated by new Sparkle pawtners, Kimberly and Steve Barnhart.

Drawing from their experience in membership-driven care and their passion for serving others, the Barnharts are excited to bring Wentzville a grooming model that puts dogs (and their people) at the center.

The Barnharts’ journey began at The Joint Chiropractic, where Kimberly Barnhart started as a wellness coordinator and, over time, the Barnharts grew to believe deeply in the model, eventually becoming franchise owners themselves. That experience shaped their shared passion for modern, accessible, membership-driven care and showed them the impact a thoughtful service model can have on a community.

When they discovered Sparkle, they saw a similar opportunity to bring something better to local pet parents through salon-style grooming that removes the traditional “back room,” prioritizes a dog’s comfort, and creates a calm, transparent environment families can trust and afford.

“After years in membership-driven care, we’ve seen how the right model can improve people’s lives. Sparkle allows us to bring that same reliability and support to pet parents and team members in a way that feels meaningful to us,” said Steve Barnhart.

Perfect for the Pack: Why Sparkle Comes to Wentzville

• A family- and pet-focused community: Wentzville’s strong sense of community and high rate of dog ownership make it the perfect match for Sparkle’s people-and-pets-first philosophy.
• Owners who understand service: The Barnharts’ experience running a membership-driven franchise positions them to deliver an elevated, consistent grooming experience to the community.
• Pet parents deserve more: Families in Wentzville value services that treat their pets like family, exactly what Sparkle was designed for.

The Wentzville Sparkle salon is expected to open in 2026.

(Photo courtesy Sparkle Grooming)