Sparkle Grooming Co. Accelerates National Growth with Texas Franchise Expansion

Sparkle Grooming Co., the wellness-focused dog grooming franchise, is excited to announce further expansion into Texas with the addition of 25 new licenses. The growth is led by new regional developers Greg Busch and John Entz, who will bring Sparkle salons to the San Antonio and Austin markets, accelerating the brand’s national pawprint.

Busch and Entz bring a powerful combination of entrepreneurial and media expertise to Sparkle. Both are veterans of sports television, having worked with ESPN and FOX Sports. Entz rose through the ranks ultimately becoming president of Fox Sports. Busch also brings extensive business and franchise experience, owning seven locations of The Joint Chiropractic through his MaxPar Group, which was recognized on the Longhorn 100 list in 2024 and 2025. John’s lifelong connection to dogs through his family fuels his passion for the pet grooming industry. Together, they form a dynamic team to lead Sparkle’s expansion in Texas.

“Sparkle will bring the dog grooming space to the mainstream with incredible growth opportunities and the ability to provide top-notch dog services on a recurring basis,” said Busch. “The leadership team and fellow Regional Developers are people I respect and have done business with, and I’m excited to bring my operational expertise to help new franchisees thrive in our region.”

“I’m thrilled to bring Sparkle’s innovative approach to pet care to Texas and help local pet parents give their dogs the consistent, high-quality grooming they deserve,” added Entz.

Sparkle Grooming Co.’s innovative membership model and flat-rate pricing make professional pet grooming simple, convenient, and accessible for the modern pet parent. With Busch and Entz at the helm in Texas, Sparkle is set to rapidly grow in Austin and San Antonio, delivering consistent, top-tier grooming experiences while providing franchisees with unmatched operational support.

Since April 2024, Sparkle has awarded 340 licenses across 18 states.