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April 2, 2019

Press release: SmartBUCKLE

Most would agree that a pet owner’s worst fear is for an animal companion to go missing. With SmartBUCKLE, pets have a better chance of making their way back home thanks to this game-changing, technology-based collar. SmartBUCKLE seamlessly brings today’s technology right into every pet household by embedding it into an ultra-protective pet collar, at prices that are affordable. It was created to provide pet owners with a collar that addresses their needs in sleek, secure and cost-effective ways.

SmartBUCKLE collars are three times more protective than a regular collar. They come in three layers of protection, each building upon the last, giving the user the ability to customize and control their SmartBUCKLE experience.

Built in ID Tag: The Standard SmartBUCKLE includes a stainless steel plate with a unique I.D. tag that is embedded within the buckle design itself. This means no dangling, no annoying noises, and no chance of a dog or cat playing with and potentially losing the tag. This design approach will allow anyone who comes across the wandering pet to easily reach the SmartBUCKLE website, which will have the pet’s contact resources, health and behavioral information readily available. Owners simply need to register within the free database.

Community Locate: The second layer of protection, which includes all features of the Standard SmartBUCKLE, is also built directly inside of the patent pending SmartBUCKLE, avoiding any unnecessary bulk. The Plus SmartBUCKLE is connected directly to the owner’s mobile device and utilizes the power of The Crowd to enhance their pet’s safety and assist in locating their missing pet. SmartBUCKLE uses TrackR’s global Crowd Locate network of finders to help user locate their dog or cat. When the pet passes any of their global users in this established network, it relays the location to ‘TheSmartBuckle’ app.

Wireless Home Alarm: The Premium SmartBUCKLE includes all of the above features, as well as the Bluetooth module, which communicates with a miniature Wi-Fi beacon, which establishes a first line of defense, or a “Bluetooth Fence.” If a dog or cat gets out of the set perimeter, the pet owner will be instantly alerted via email.

Step Counter: Both the Plus and Premium products come with a step counter that saves the last 4 days of steps. The step counter is a great tool to make sure that your pet is active. Obesity is a real problem with pets and making sure the pet is active is a great first step in addressing this serious issue.

The SmartBUCKLE collars consists of both Air mesh and Vinyl materials. The Airmesh collars are lightweight and breathable, as well as triple layered for optimum comfort and durability. The Vinyl collars are strong and silky and include 2mm reflective stitching, which provides extra safety when walking at night. SmartBUCKLE is proud to have a product that aligns with the standard lifespan of a nylon collar (about one year) and requires no additional charging or battery replacements. All SmartBUCKLE products come with a one-year warranty.

The heartbreaking truth is that about 30 percent of dogs and two percent of cats that stray away from home and never reunited with their families. SmartBUCKLE has been created by and for animal lovers with the hope to change these statistics. One in four pets will be lost and 80 percent of lost pets are not reunited.

“Our mission is to deliver an affordable collar that’s designed to proactively save millions of lost pets yearly without the hassle and maintenance of lost or outdated tags, cellular tracking, or battery charging,” states Chris Rotberg, the president and inventor of SmartBUCKLE. “SmartBUCKLE is just a few dollars more than a standard nylon collar, yet it provides pet families with countless benefits.”

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