Redbarn to Unveil New Packaging, Hybrid Pet Food Innovation at SUPERZOO

Redbarn Pet Products is a family-owned company dedicated to delivering premium nutrition to pets through thoughtfully crafted food, treats and chews. Chasing excellence since 1996, Redbarn has focused on producing high-quality products made with responsibly sourced ingredients.

With a commitment to safety, transparency and innovation, Redbarn offers a wide range of recipes — including air-dried, rolled, whole-grain and grain-free options — designed to meet the unique needs of dogs and cats at every stage of life.  

The brand’s Air Dried Dog Food has been recognized with a Pet Age 2025 Editor’s Select Award, honoring the brand’s commitment to providing high-quality products that prioritize pet health and safety. Justin Paulus, vice president of sales at Redbarn, shared his insights on the current state of the pet industry and how his brand plans to network and connect with its current and future partners at SUPERZOO.   

What are some trends that are driving innovation at Redbarn?
At Redbarn, innovation is never just about launching new products — it’s about addressing real needs for pets and the people who care for them. One major trend we’re seeing is that the current economic climate is making consumers more intentional about how they spend their money. Pet parents are still committed to giving their pets the best, but they’re looking for value and quality to go hand in hand. That’s driven us to focus our innovation around offering best-in-class products, without compromising on quality. We’re proud to maintain some of the highest standards in the industry, and that remains at the core of everything we develop. 

Today, we’re doubling down on solutions that keep dogs and cats happy, healthy and busy. Currently our innovation efforts are focused on Gut Health–Focused Nutrition, Air Dried Cat Food, Superfood-Infused Dog Food and Long-Lasting Chews. 

As a vertically integrated manufacturer, Redbarn continues to be a one-stop shop for pet parents — offering complete nutrition, wholesome treats, and engaging chews across dog and cat categories. With every innovation, we’re committed to delivering purpose-driven products that earn trust at shelf and perform in the bowl. 

What can attendees expect from Redbarn at SUPERZOO this year?
This year at SUPERZOO, we’re excited to debut Powerfood Fusion, our new Air Dried/Kibble Mix, a unique hybrid that delivers high protein and palatability for pet parents. We’re also entering the air-dried cat category, bringing the same quality and innovation we’re known for in dog to a fast-growing space in feline. In addition, attendees will see our refreshed packaging rolling out across our Air Dried, along with several new product innovations, including a natural rewarding treat designed for everyday use.  

How would you describe Redbarn’s relationship with its retail partners?
We see our retailers as true partners. We take a collaborative approach, working closely with them on merchandising, promotions, and product education to ensure we’re supporting their goals. Whether it’s independents or national chains, we make a point to stay engaged and responsive to what’s happening at the store level. 

How has consumer demands impacted Redbarn’s business strategy?   

Today’s pet parents are more focused than ever on ingredient transparency, functional health benefits, and overall value, which has driven us to expand our portfolio with purpose-driven products. We’ve also invested heavily in vertical integration to ensure quality control, faster innovation, and price stability. Our offerings now include tailored solutions by breed size, age, and health needs, all while maintaining our commitment to quality products and affordability. This shift ensures we’re meeting modern consumer expectations while continuing to earn trust at shelf and in the bowl.