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March 28, 2019

Press release: RC Pets

You may have noticed something a little different about us lately, and you’d be right. We’re excited to unveil a sneak peek at the RC Pets‘ new look as part of our rebrand, and we want to tell you all about it ahead of our official launch in June.

The team at RC Pets is not only devoted to enhancing the bond between pets and their guardians, but also strengthening our bond with you, our clients.

Why rebrand?

“We’ve come a long way since RC Products Ltd. was founded in 1986,” says Rory Carr, the company’s founder and president. “Our company and team continually strive to innovate, to exceed customer expectations, and smooth and simplify our production process.

“Our furry companions have taught us the value of trust, loyalty, dependability and simplification, all while having fun – and those values lie at the heart of our business. As the landscape of the pet industry continues to evolve, we too have evolved and grown so much as a company and felt our former logo, images, colors and message no longer spoke to who we are. We are thrilled to unveil our new look that brings together all our brands under the RC Pets name.”

With a fresh new logo, messaging that mirrors our involvement with the growing community of animal lovers, and a continued commitment to providing trusted quality pet products, the rebranding along with our mission statement to provide pet products to customers that they can trust to enjoy a happier life together with their furry friends signals the evolution of our story and reflects the approach we apply to everything we do; bringing alignment across our brand and company.

We haven’t just streamlined our brand however, we have also tightened up our processes; from our warehouse right to your hands and paws.

So what differences will you notice? A more collaborative process with our pet products that not only look great, but feel and play great, too. From February we will be rolling out our new logo on our high quality products and you will see an aligned look and message across all our communication, from our website and social channels to our brochures.

We are excited for you to be part of the RC Pets’ journey, creating more wagging tails, happy fur companies and guardians across the world. RC Pets will officially launch its rebrand June 1.

If you have any questions or just want to chat, give us a call. Jill Connolly, Creative Director: jill@rcpets.com

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