RawTernative Goes Plastic Neutral in Fight Against Plastic Waste

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Press release: RawTernative

RawTernative, the Air-Dried Food made by and for independent pet retailers now certified Plastic Neutral. The company is partnering with rePurpose Global – the world’s leading Plastic Action Platform – to fund the recovery of as much nature-bound plastic waste as it uses across its product packaging. This action on plastic waste is part of their wider Susta-Pak sustainability strategy.

Through this partnership, RawTernative is enabling the removal of at least 7,500 pounds of plastic waste each year that would otherwise be ocean-bound and end up polluting the natural environment.

As a prominent player in the pet food sector, RawTernative recognizes the serious threat that plastic pollution poses to the future of our planet. Certifying their products Plastic Neutral forms part of their Susta-Pak strategy, which includes the Grandma Mae’s Country Naturals partnership with Clearloop – supporting the development of solar energy projects to reclaim the carbon emitted by transporting Grandma Mae’s products. This program will expand to include RawTernative beginning in 2024.

RawTernative is supporting rePurpose Global’s impact project Saaf Samudra in Goa, India and in doing so is not only tackling the plastic waste crisis, but also supporting waste workers’ incomes by attaching value to hard-to-recycle plastics, and providing safe, stable and fairly-paid employment opportunities through local waste management enterprises.

RawTernative’s commitment to society can be traced back to their roots as a brand founded on the intention of prioritizing pet nutrition above profits. “Our mission has always been to put pets and their pet parents first and so it only made sense to extend this level of care to the environment we all live in as well” said Nathalie Berman, assistant to the president at RawTernative.

“Environmental protection is at the core of RawTernative. It is heartening to see them push the boundaries on tackling the plastic waste problem. We hope their commitment encourages more brands to take responsibility for the plastic that they are generating,” said Aditya Siroya, co-founder and chief impact officer of rePurpose Global.

RawTernative is the air-dried pet food from the makers of Grandma Mae’s Country Naturals, the independent pet store brand. Our pet foods have been keeping pets happy and healthy for over a decade and are available from major pet supply distributors in most US markets.

rePurpose Global is the world’s leading Plastic Action Platform dedicated to fighting plastic waste. To date, they have created systemic change with hundreds of purposeful brands worldwide, including Grove Collaborative, The Hut Group, Burt’s Bees and Colgate. On behalf of its global coalition, the organization eliminates millions of pounds of plastic waste from nature every year, and in doing so, positively impacts the lives of 10,000+ marginalized waste workers and community members worldwide.