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Raised Right Expands to Western Canada with Avafina Pet Products


July 15, 2020

Press release: Raised Right

Avafina Pet Products, a Western Canada distributor of high quality pet products, is now distributing Raised Right’s products throughout the provinces of British Columbia, Alberta, Saskatchewan and Manitoba. Raised Right is a family owned, human-grade pet food company that makes “home cooked style” whole food recipes for dogs & cats. Raised Right’s food is lightly cooked, then frozen and served fresh. Raised Right also recently launched a line of single ingredient liver treats that are shelf stable, traceable to their source, and preservative free.

Raised Right works with world renowned veterinarian Dr. Karen Becker and pet food formulation expert Steve Brown to create limited ingredient recipes that are low in carbs. Most of their recipes have less than 2 percent carbs because they don’t use any high carb fillers like potato, rice, yam, squash, oats, parsnips, or barley. Raised Right offers stage-of-life specific recipes where each recipe has a single source of animal protein and they don’t use any preservatives. They were able to formulate their adult dog recipes to meet AAFCO’s requirements for a complete and balanced diet using only whole foods with no added vitamins and minerals. There are only nine ingredients in their pork recipe, 10 ingredients in both their chicken & turkey recipes, and 11 ingredients in their beef recipe.

“Our family’s roots in farming and ranching in Alberta dates back for four generations—we’re beyond excited to have our products available throughout Western Canada,” said Braeden Ruud, Raised Right’s co-founder and CEO. “While raising food for humans, we decided it’s time to provide the same quality of food for pets. We got into this business because of the massive outbreak of pet food contamination in 2007—where thousands of pets had gotten sick and died. As a result of this, my mom started preparing freshly cooked food for our pets because she couldn’t find a pet food company that she could trust. This experience is what drives us to make the safest pet food possible.”

Raised Right takes safety very seriously. Every single batch they cook gets lab safety tested for E. coli, listeria, and salmonella. They have a hold release program where they don’t ever ship their food unless it passes the lab safety test and for transparency they post the results of these tests on their website for everyone to see, along with a map tracing all their ingredients to their source, and a video showing how their food gets made.

“As a business that’s family owned by ranchers from Alberta, Raised Right is a natural fit with Avafina,” said Kelvin Dubois, CEO – Founder for Avafina Pet Products. “We are very impressed with the quality of Raised Right’s products and are very excited to be able to distribute them throughout Western Canada.”

 

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