Rachael Ray Nutrish Partners with Jenn Lueke for ‘Home Chef-Inspired Bowls’ Campaign 

For pet parents, mealtime is more than just feeding time, it’s an act of love. That’s the idea behind Rachael Ray Nutrish’s new national campaign, “Home Chef-Inspired Bowls,” created to help pet parents serve meals their pets truly look forward to featuring recipe creator and New York Times bestselling cookbook author Jenn Lueke of Jenn Eats Goood.

Rooted in the belief that pets deserve the same care and thoughtfulness as the rest of the family, the campaign brings to life delicious recipes inspired by home cooking and made with flavors pets love, crafted with intention. With Lueke representing a new generation of home chefs, the campaign reflects how today’s pet parents can bring the same level of care and creativity to their pets’ bowls as they do to their own meals. At the heart of the campaign is a simple truth — no one loves your pet like you do — and no one builds a better bowl than a home chef.

“’Home Chef-Inspired Bowls’ is all about celebrating the way pet parents show love every single day,” said Anne Murphy, Senior Brand Director, Rachael Ray Nutrish. “We want to inspire people to think about their pet’s bowl the way they think about their own meals — full of flavor and care, and to simply enjoy the experience of preparing it.”

“Cooking at home has always been my way of showing love, and that extends to my dogs Cashew and Copley just as much as anyone at my table,” said Lueke. “As a pet parent, you want to feel good about what you’re serving and know it’s something they’ll truly enjoy. This campaign is about bringing that same creativity and joy into your pet’s bowl because they’re family, and they deserve meals made with attention and care.”

More than 15 years ago, Rachael Ray Nutrish was founded on Rachael Ray’s belief that pets deserve meals made with the flavors of a home-cooked dish. Today, the brand is inviting the next generation of home chefs to carry that mission forward with a refreshed identity and the ‘Home Chef-Inspired Bowls’ campaign.

“I started Nutrish 15 years ago because I believed pets should be fed with the same care we give our family,” said Rachael Ray. “Our newest home chef-inspired creations are packed with high-quality ingredients, so every bite is full of flavor and love for your furry friend.”

Jenn Lueke will appear across digital content, advertising and retailer activations, inspiring pet parents to turn up the flavor to make every bowl delicious. The brand will also partner with a community of home chefs to share bowl-building recipes and tips with pet parents.

From home chef-inspired creations like a Surf & Turf-style bowl and a take on Shepherd’s Pie, to flavors pets can’t resist, every meal is a chance to show your dog just how much they mean to you. Whether served on its own or paired together, Rachael Ray Nutrish wet and dry foods can also be complemented with pet-safe ingredients like sweet potato or raw carrots — giving consumers endless ways to mix, match and create a bowl tailored to their pet’s unique tastes.