Puppy Bowl: Dog Daycare Franchise Central Bark to Open Location in Henrietta, NY

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Press release: Central Bark

Rochester dog owners, get ready for a brand new approach to dog care. Central Bark, the premier whole dog care franchise and industry pioneer, is hosting a Grand Opening celebration of its newest location in Henrietta, New York on Saturday, February 10. The dog-focused afternoon is free and open to the public. The new location is owned by local resident Phil Clark and his family.

Located at 65 Saginaw Drive, the nearly 7,000-square-foot indoor and 2,000-square-foot outdoor facility will be open for tours, dog trainer demonstrations, door prizes, and more. Dogs, if they are leashed, socialized, and vaccinated, will be able to take part in those facility tours and check out the outdoor play equipment (weather permitting). A highlight of the afternoon will be a Puppy Bowl, just 24 hours before the “Big Game.” The short play event designed for puppies will take place over 4 quarters and is geared specifically around cuteness overload. Pet parents can register for Central Bark Henrietta’s Puppy Bowl by signing up for Puppy Hour on February 10. Participants will be chosen at random.

Additionally, Bones Dog Bakery will be sampling some of their award winning cakes and treats for four legged guests while pet parents will be able to indulge in bites from Macarollin food truck. The Lollypop Farm Humane Society of Greater Rochester will also be hosting dog adoptions. Guests in attendance have multiple chances to win one of many specialized Central Bark gift bags.

“We’re so excited to finally be open and serving the greater Rochester dog community,” said Phil Clark. “From dog day care grounded in the latest in canine behavioral science, to grooming, boarding, a retail market, puppy hour, training, and more – we have everything you need for your dog to be a healthy, happy, and well-rounded member of the family. Our Grand Opening event will provide a snapshot of everything we have to offer. It’s going to be a lot of fun and we hope the entire Rochester dog-loving community will come out on Feb. 10th to play in our Puppy Bowl, enjoy some good food, check out our facility, and celebrate with us.”

Central Bark Henrietta opened several weeks ago, and pet parents have been lining up since day one to enroll their dogs in the facility’s reimagined approach to whole dog care. For 20 years, Central Bark has drawn in dogs and their owners across the country to experience its Enrichment Dog Day Care, which combines Central Bark’s industry-leading dog day care expertise with the latest in canine behavioral science. Enrichment Dog Day Care provides a healthy and balanced blend of exercise, social group play, learning, rest, and love. To round out its approach to whole dog care, Central Bark also offers boarding, training, grooming, a retail market, and additional services.

“There is something simple and beautiful about a well-adjusted dog that everyone can relate to – it’s very strong and powerful,” said Chris Gaba, co-founder of Central Bark. “We are thrilled to introduce Central Bark to Henrietta and Greater Rochester and look forward to Phil and his family growing their business.”

Along with a staff of nearly 12, Phil runs day-to-day operations at Central Bark Henrietta, which is the brand’s first in the state of New York. The new Henrietta location is part of an extensive expansion plan by the Central Bark brand, which includes opening 15 new units this year and a goal of 200 Central Bark locations by 2027.

“With growth comes opportunities,” said Bob Crawford, Central Bark CEO. “We believe we have a best-in-class model because it is data driven, growth oriented, and backed by the most incredible franchisee community and our dog-first culture. That’s why we’re seeing our third consecutive year of system wide double-digit revenue increases and why we were named a Top 200 Franchise in 2024. The strength of our system comes down to the success of our franchise partners, and we’re looking forward to continuing to support the Clark family as they grow their business.”