By Pet Age Staff//February 1, 2024//
By: Pet Age Staff//February 1, 2024//
Press release: Propelled Brands
Propelled Brands, the premier multi-brand franchisor of FASTSIGNS International Inc., MY SALON Suite and NerdsToGo, has announced its acquisition of Camp Bow Wow, a leading doggy day care and boarding franchise.
With the support of Propelled Brands private equity owners, LightBay Capital and Freeman Spogli, the acquisition provides Camp Bow Wow with the platform company’s extensive resources. Propelled Brands has now grown its combined portfolio to over 1,300 locations, and will have a significant role in expanding Camp Bow Wow’s presence and development.
“Camp Bow Wow is a proven franchise organization in the pet services industry, and it is a welcome addition into our family of brands,” said Catherine Monson, president and CEO of Propelled Brands and former Chair of the International Franchise Association. “Camp Bow Wow and its dedication to aiding entrepreneurs in realizing their aspirations of small business ownership align seamlessly with the objectives of Propelled Brands. We look forward to cultivating the rapid growth and continued development that will benefit Camp Bow Wow customers, franchise owners and team members – and continue their mission of Making Dogs Happy.”
Camp Bow Wow was founded in 2000 and is a key player in the rapidly growing pet services industry with over 200 locations in 40 states and Canada. It is optimally positioned in an attractive market with over 95 percent of U.S. pet owners now viewing pets as a member of their family, and driving spending on premium products that prioritize pet health and wellbeing. Additionally, dog ownership increased to 53 percent of U.S. households, compared to 50 percent pre-pandemic, and resurgence in post-pandemic travel and return to office has driven greater need for dog day care and boarding solutions.
“With dog ownership up and strong demand for products and services to meet their needs, now is an ideal time for us to get into the pet services industry,” said Monson. “We plan to grow this business with existing franchise owners and introduce the Camp Bow Wow brand to new potential franchise owners and customers.”
Propelled Brands, including Camp Bow Wow, welcomed nearly 115 new franchisees into the business last year, and is positioned to continue an aggressive growth trajectory across its portfolio in 2024. The strategic acquisition of Camp Bow Wow will extend Propelled Brands’ expertise in franchising to an entirely new vertical for the company as it grows its portfolio of premier service brands. The multi-brand franchisor offers extensive experience in growing both emerging and established franchise brands, and with an unrelenting focus on franchisee profitability, consistently achieves high franchisee satisfaction across its network.
“Joining the Propelled Brands family aligns with our ongoing strategy to provide outstanding support and growth opportunities to our franchise owners, and we look forward to leveraging Propelled Brands’ franchise expertise to accelerate unit-level growth and dramatically expand our footprint across the country,” said Camp Bow Wow President Julie Turner. “Their excellence in franchising best practices will help us further improve unit-level economics and continue to increase franchise owner profitability, while delivering our mission of Making Dogs Happy to pups and pet parents across North America.”