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PRIDE+GROOM, PSP Announce National Partnership in Pet Retail Franchises


Press release: PRIDE+GROOM

PRIDE+GROOM is extremely excited to announce its recent partnership with Pet Supplies Plus, the largest and most trusted pet retail franchise in the United States. After an extensive search for a shampoo brand to align with the Pet Supplies Plus’ commitment to providing customers quality pet products during their pet’s grooming experience, Pet Supplies Plus executives and groomers fell in love with the quality, smell and results of PRIDE+GROOM products.

Jessica Moore, CMG, IGMS, the services training coach for Pet Supplies Plus, gave PRIDE+GROOM a glowing review. The grooming brand’s product line can now be found in Pet Supplies Plus grooming salons across the country.

PRIDE+GROOM and Pet Supplies Plus also collaborated to create the exclusive “Selfie Wash” for their self-pet wash customers. This exclusive kit is an upgraded pack that includes a 3-ounce coat specific shampoo, 3-ounce Final Coat conditioner and 2-ounce Proud, the brand’s scent spray. The Selfie Wash is now available in all Pet Supplies Plus stores that have self-wash stations.

Michelle Wildman, director of services strategy and innovation for Pet Supplies Plus, stated: “We have been searching for severalyears for a natural product that will help improve pet skin and coat issues, and the founders of PRIDE+GROOM knew their product was perfect for the pets that have special grooming needs, such as curly coats, shedders and dogs with sensitive skin. This incredible shampoo, coupled with the Final Coat Conditioner and Proud Spray, leaves customers in awe of how good their pet looks, feels and smells.”

In celebration of this partnership, and in the spirit of the holidays, PRIDE+GROOM is donating over 600 gallons of its ONE FUR ALL conditioning shampoo to each Pet Supplies Plus store to gift to local rescue organization. This program will guarantee that over 30,000 pets in need will get some TLC and a bath so that can be fresh and clean for their forever homes.

When PRIDE+GROOM launched in June 2020, at the height of the pandemic, the brand could never have dreamed of having the endorsement of such an acclaimed company like Pet Supplies Plus. This is truly a dream come true.

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