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Premium Health Brand Pet Honesty Names New Chief Financial Officer


Press release: Pet Honesty

Pet Honesty, a trusted leader in premium pet health products, recently announced that Steve Chopp has joined the firm as chief financial officer. Pet Honesty is a portfolio company of Vestar Capital Partners.

Chopp brings more than 20 years of experience in leadership roles at high-growth, health and nutrition companies. Most recently, he served as CFO and COO for Bragg Live Food Products, the No 1. brand of apple cider vinegar, where he oversaw the finance, supply chain and technology functions. Additionally, Chopp spent more than 15 years working in the rapid growth supplements industry, including eight years at Pharmavite, the makers of Nature Made vitamins and supplements, where he served as EVP and CFO. He also held senior roles in consulting with L.E.K. Consulting and Stern Stewart & Co. 

Chopp holds an MBA from Indiana University’s Kelley School of Business and a B.S. in finance from California Polytechnic State University-San Luis Obispo.

“Steve is an accomplished leader with broad experience developing and executing high-impact strategies. He will be an invaluable asset as we continue our mission to elevate pet vitality to deliver more joyful moments for pet parents,” said Richard Greenberg, CEO of Pet Honesty.

“As Pet Honesty’s recent partnership with Petco illustrates, the Company is on a strong growth trajectory, and I look forward to partnering with the senior team during this exciting time as the Company continues to expand and deliver on its strategic plan,” said Chopp.

Pet Honesty, a trusted leader in premium, natural pet health products, is on a mission to help pet parents elevate their pet’s vitality for more joyful moments together. Founded originally as an innovative e-commerce brand in 2018 and headquartered in Austin, Texas, the company specializes in vet-approved pet supplements made with natural base ingredients and premium active ingredients, providing functional pet health benefits backed by science and certified by the NASC.

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