Posh Paws has entered into a partnership with ED, Ellen DeGeneres’ lifestyle brand, to launch a pet accessories collection.
The line will launch at Global Pet Expo, which will take place in Orlando, Fla. from March 16 to 18.
ED’s new collection will include pet beds, toys, carriers, leads, collars, feeding bowls, sweaters and coats. Additional grooming and hygiene products will be introduced later in the year.
“We’re thrilled to partner with Ellen DeGeneres’ lifestyle brand to transform her design vision into high-quality pet products,” said Isaac Dweck, vice president of Posh Paws. “ED’s strong design perspective, coupled with Ellen’s personality and known love for animals, is a natural fit for our portfolio of brands”