According to Nuri Fisher, president of Piscine, overseeing the growth of Piscine and rebranding the company after purchasing it in 2005 was his greatest achievement.
“Also, working with environmental regulators in B.C. to restock native fish species and setting an example of corporate social responsibility in the aquarium and pet trade,” he said.
Since 1997, Piscine Energetics has been removing mysis shrimp, an invasive zooplankton from Okanagan Lake, where it is harming the native kokanee fish stock.
Piscine Energetics, which has received assistance from Community Futures, pioneered the environmentally sustainable harvesting of mysis shrimp through the development of fishing technology.
The company currently harvests, packages, freezes and markets the frozen mysis shrimp under the brand PE Mysis.
PE Mysis is supplied to the marketplace through a network of pet supply distributors, aquarium specialty retailers, big box pet stores and is used on a daily basis by hundreds of zoological institutions and public aquariums throughout North America, including the Vancouver Aquarium, Ripley’s Aquariums, SeaWorld Parks and Entertainment and Walt Disney Resorts.
Pets and fish have been a passion for Fisher for decades.
“Since I was five years old, I have been obsessed with tropical fish and aquariums,” he said. “I enjoy meeting terrific people and developing tremendous lifelong friendships with industry colleagues and customers I would never have met had I chosen to pursue a career in a different industry.”