PIDA’s Power of D Promotes Retailer-Distributor Relationship

March 13, 2019

Press release: PIDA

The Pet Industry Distributors Association (PIDA) recently launched a series of videos featuring independent pet retailers as part of the Power of D Growth Through Distribution program.  These three videos, filmed at nine successful retailers in different regions of the U.S., emphasize the strength of the distributor-retailer relationship through in-store support, as well as logistics and promotional support, to help stores grow and prosper. The series of videos is available on the program’s website.

“Our distributor members are industry experts who provide insights and advice to guide purchasing and merchandising decisions, offering invaluable support to their retail accounts,” says Celeste Powers, PIDA President, “Distributors provide a direct link between the manufacturer and the retailers, which help the retailers offer unique products and increase their profitability. This relationship benefits the entire supply chain.”

Initially created over a decade ago, the Power of D program was reintroduced in 2017 as a way to help PIDA members effectively communicate the value that wholesaler-distributors bring to the pet product channel through the program’s website.  The first phase of the program targeted manufacturers that are new to the pet industry or that haven’t worked through distributors before to better understand their value proposition.  The website includes four additional videos that focus on the distributor-manufacturer relationship and getting your products to market. All seven videos are also featured on PIDA’s YouTube channel.

Share This Story On:

Stockroom //
New Products

Digital Guide

CBD Trends

This digital guide provides valuable information on the subject of CBD, including content on dosage and the importance of being fully transparent about the product’s origin

Dog & Cat Needs

With dogs and cats being members of the family, there's vital information to know in order to serve their pet parents.

Pet Health

This digital guide describes a variety of health issues and the ways that pet parents can care for their pet's well-being through pet supplements..

Pet Nutrition

Discover how science, technology and pet owning lifestyles are changing the industry.

Pet Parenting

This digital guide dives into the human-animal bond, and the roles that pet parents play in the development of their companion animals.

Pet Supplements

This digital guide provides valuable information on the subject of pet supplements, including details on the NASC and how brands should earn consumer trust.

Enews Subscribe

Subscribe To Pet Age
Sign up for the weekly e-newsletter, print magazine and more. Sign Up