Press release: Phillips Pet Food & Supplies
Phillips Pet Food & Supplies, a leading pet product distributor serving the independent pet channel, will begin distribution of BIXBI dog food products in its Florida, South Carolina, Texas and Arizona distribution centers.
Today’s consumer is looking for more premium offerings with a focus on wholesome ingredients and nutrition. BIXBI’s commitment to using 100 percent fresh meat, whole food ingredients and excluding meat meals, by-products, soy, corn, rice and wheat from their diets creates meaningful differentiation.
BIXBI currently has two unique lines of food – the LIBERTY line launched this past year and provides an affordable 100 percent fresh meat option for dog parents in its dry, wet and freeze-dried offerings. BIXBI’s original food line, RAWBBLE, is a premium offering with freeze-dried coated dry and freeze-dried raw recipes. LIBERTY and RAWBBLE have industry-leading digestibility averaging over 90 percent.
BIXBI is committed to transparency in its sourcing and never sources any ingredients from China. All proteins are responsibly sourced in the USA, France and New Zealand.
“Phillips is excited to establish a partnership with the BIXBI brand and to bring the LIBERTY and RAWBBLE lines to our retail customers in our Florida, South Carolina, Texas and Arizona markets!” says Elizabeth Thibodeau, Senior Vice President, Merchandising and Supply Chain for Phillips Pet Food & Supplies. “Today’s pet parents are looking for clean, whole food nutrition and BIXBI’s assortment provides those benefits.”