Phillips Brings Rockster’s Superfoods to the U.S.

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Press release: Phillips Pet Food & Supplies

Phillips Pet Food & Supplies, a leading pet product distributor serving the independent pet channel, will begin distribution of the full line of Rockster Superfood canned dog food starting April 1, 2019.

Hailed as “more than just food” in Europe, the super-premium, organic food offers life-enhancing nutrition and will be available for the first time in America exclusively through all Phillips’ distribution centers, located in: Arizona, California (Anaheim and Sacramento), Colorado, Florida, Indiana, Iowa, Massachusetts, Michigan, Ohio, Oregon, Pennsylvania, South Carolina and Texas. Phillips began pre-booking for Rockster at the end of February.

The Rockster story is fascinating and full of love. Owners Zoe and Sven Ley were on their honeymoon when they found a dying street dog on the steps of La Conca del Sogno, south of Naples, Italy. The dog captured their hearts. They rescued him and named him “The Rockster.” Soon they discovered The Rockster would not eat commercial food, so their journey began to create life-enhancing dog food for their beloved mutt. The Leys harnessed nutritional science and nature to extend the life of their dog, but they never imagined the superfood they created would transform the lives of so many dogs and be sold on several continents. Rockster was created based on the theories around the importance of gut and digestive health, including removing traces of antibiotics from the diet. It has worked magically for The Rockster, who is now entering his third decade and fathered puppies only two years ago.

“Phillips is excited to be working with the Leys to bring the super-premium Rockster brand exclusively to our customers in the United States,” says Elizabeth Thibodeau, Vice President, Merchandising & Marketing for Phillips Pet Food & Supplies. “The Rockster story and the development of this family-operated company are inspiring. The pet industry, influenced by human health and wellness trends, is seeing more health-focused products like Rockster, which is committed to transparency, traceability and the highest quality ingredients.”