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PFX Partnership Expands Shark Tank Alum The Bear & The Rat Frozen Dog Treats to Midwest, Ohio Valley

By Pet Age Staff//February 1, 2024//

PFX Partnership Expands Shark Tank Alum The Bear & The Rat Frozen Dog Treats to Midwest, Ohio Valley

By: Pet Age Staff//February 1, 2024//

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Press release: The Bear & The Rat

The Bear & The Rat, a leader in premium frozen dog treats, thaw-and-serve toppers and celebration treats for dogs, is adding Midwest distribution with Pet Food Experts (PFX), a leading distributor of pet food, treats, supplies and toys.

PFX services an extensive network of more than 6,200 independently owned pet retail stores in 39 U.S. states within the Northeast, Mid-Atlantic, Ohio Valley, Midwest, California, Mountain and the Pacific Northwest Regions. With a brand portfolio of over 120 high-quality brands, PFX is a trusted partner to both brands and retailers.

“PFX has been our primary distributor partner for 10 years; it’s exciting to expand and serve the Midwest and Ohio Valley retailers with them. They are an exceptional distributor partner and we know from a decade of success, that this will be an excellent partnership for both us and our retailers,” said Meg Meyer, co-founder of The Bear & The Rat.

The Bear & The Rat pitched their frozen yogurt for dogs on the popular ABC show, Shark Tank. While none of the sharks invested in the business, the company attracted the attention of Pet Food Experts at that year’s Global Pet Expo tradeshow and has worked with the distributor since 2014.

“We received tremendous brand awareness from consumers who saw our product via an 8-minute prime-time television spot. A small business like ours could never afford the media costs and subsequent exposure that Shark Tank provided us,” Meyer said.

“We’re thrilled to announce the exciting expansion of The Bear & The Rat in our Midwest and Ohio Valley regions,” said Nate Benner, director of category management for PFX. “This ongoing partnership between PFX and The Bear & The Rat embodies our
dedication to collaborating with exceptional brands that prioritize providing the utmost quality for pet owners and their pets.”

The Bear & The Rat’s frozen yogurt for dogs, their new Mighty Toppers and their cupcake mixes are now available at all PFX distribution centers.

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