PFX, Gunni’s Taste of Iceland Partner to Distribute Pet Treats in 39 States

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Press release: Gunni’s

The natural, Icelandic fish dog and cat treat line, Gunni’s (pronounced goo-nees) Taste of Iceland, recently announced it has reached a distribution agreement with Pet Food Experts (PFX) to distribute its line of natural treats in all of the territories that the distributor serves, effective September 2022.

Gunni’s Taste of Iceland is an all-natural family of products using fresh fish caught in the pristine waters of Iceland. They only use ingredients that are responsibly and sustainably sourced. Viewing each “member of the pack” as part of their extended family and not simply a customer, they are dedicated to bringing you the best products on the market. By sourcing products from Iceland, the brand upholds a zero-carbon emissions production process.

“We are elated to be adding PFX as our partner. They align perfectly with what we are trying to accomplish for our distribution strategy, which is to support independent retailers. PFX is one of the most respected distributors of pet supplies and we believe that their focus on innovative, high-quality foods and animal pet care products are the perfect recipe for a mutually beneficial and long-lasting partnership,” said Lisa Momberger, partner and CEO of Gunni’s.

Pet Food Experts is also excited about the new partnership.

“We’re thrilled to support Gunni’s launch into the U.S. market,” said Antoine Seailles, PFX director of market strategy “Their commitment to responsible and sustainable sourcing make it a perfect addition to our portfolio. We’re very excited with the diverse offering of products that are launching now and in the future.”