PFX, Gunni’s Taste of Iceland Partner to Distribute Pet Treats in 39 States

Press release: Gunni’s

The natural, Icelandic fish dog and cat treat line, Gunni’s (pronounced goo-nees) Taste of Iceland, recently announced it has reached a distribution agreement with Pet Food Experts (PFX) to distribute its line of natural treats in all of the territories that the distributor serves, effective September 2022.

Gunni’s Taste of Iceland is an all-natural family of products using fresh fish caught in the pristine waters of Iceland. They only use ingredients that are responsibly and sustainably sourced. Viewing each “member of the pack” as part of their extended family and not simply a customer, they are dedicated to bringing you the best products on the market. By sourcing products from Iceland, the brand upholds a zero-carbon emissions production process.

“We are elated to be adding PFX as our partner. They align perfectly with what we are trying to accomplish for our distribution strategy, which is to support independent retailers. PFX is one of the most respected distributors of pet supplies and we believe that their focus on innovative, high-quality foods and animal pet care products are the perfect recipe for a mutually beneficial and long-lasting partnership,” said Lisa Momberger, partner and CEO of Gunni’s.

Pet Food Experts is also excited about the new partnership.

“We’re thrilled to support Gunni’s launch into the U.S. market,” said Antoine Seailles, PFX director of market strategy “Their commitment to responsible and sustainable sourcing make it a perfect addition to our portfolio. We’re very excited with the diverse offering of products that are launching now and in the future.”


Share This Story On:

Stockroom //
New Products

Digital Guide

CBD Trends

This digital guide provides valuable information on the subject of CBD, including content on dosage and the importance of being fully transparent about the product’s origin

Dog & Cat Needs

With dogs and cats being members of the family, there's vital information to know in order to serve their pet parents.

Pet Health

This digital guide describes a variety of health issues and the ways that pet parents can care for their pet's well-being through pet supplements..

Pet Nutrition

Discover how science, technology and pet owning lifestyles are changing the industry.

Pet Parenting

This digital guide dives into the human-animal bond, and the roles that pet parents play in the development of their companion animals.

Pet Supplements

This digital guide provides valuable information on the subject of pet supplements, including details on the NASC and how brands should earn consumer trust.

Enews Subscribe

Subscribe To Pet Age
Sign up for the weekly e-newsletter, print magazine and more. Sign Up