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PetSmart, Warner Bros. Unleash Harry Potter Collection for Pets


Press release: Fetch 4 Pets

Pet parents can now unleash the magic of the Wizarding World for their pets, as PetSmart and Warner Bros. Consumer Products launched the first-ever collection of Harry Potter pet products in North America, exclusive to PetSmart.

The spellbinding collection was developed by Fetch for Pets and includes everything from Hogwarts house-themed dog accessories and collars to charming character plush toys. From courageous Gryffindors and loyal Hufflepuffs to witty Ravenclaws and proud Slytherins, the collection has an accessory for every pup.

The Sorting Hat Burrow Toy, Harry Potter Plush Toy, Harry Potter Glasses Rope Toy and the Dumbledore Crinkle Toy will charm dogs and captivate them for hours. The Nimbus 2000 Rope Toy is perfect for the dog that’s always wanted to win a Quidditch Cup and the Platform 93/4 Frisbee will transport them to a new level of play.

“We couldn’t be more excited to partner with Warner Bros. Consumer Products on these exclusive accessories and toys to share the magic with this Harry Potter collection at PetSmart,” said Kristin Shane, the senior vice president of merchandising for PetSmart. “We know pet parents will do anything for their pets. With the Wizarding World being such an iconic and beloved franchise, we know that this new collection will bring charm and joy to both pet parents and their pets.”

The full Harry Potter collection available exclusively at PetSmart includes:

  • House-themed Dog Collars
  • House-themed Pet Hoodies
  • Harry Potter Plush Toy and Dumbledore Plush Toy
  • Harry Potter Glasses Rope Toy and Nimbus 2000 Rope Toy
  • Platform 9¾ Frisbee
  • Sorting Hat Burrow Toy
  • Harry Potter Tennis Balls

“It is an honor to be entrusted to create the first-ever Harry Potter collection for pets in North America,” said Fetch for Pets director of productpetsmart development, Shayna Rabhan. “We’ve developed the perfect line of products that truly captures the intangible magic of Harry Potter. We are thrilled to finally see it come to life on the shelves at PetSmart this holiday season.”

Fetch for Pets was founded in 2008 as a New York City based pet product manufacturer. The company quickly became an industry leader dedicated to bringing trusted consumer brands to the pet industry.

Fetch for Pets develops pet products across multiple categories including grooming, oral care, stain & odor control, food & treats, apparel & accessories, toys, health & wellness, bowls & feeders, collars & leads and small animal care supplies. They have revolutionized the pet licensing business by working closely with top retailers, brand teams, and factories to build cutting edge programs that raise the bar on quality, value, and innovation. Fetch for Pets’ portfolio of brands includes Burt’s Bees for Pets, Arm & Hammer, SHOUT, GLAD, Fresh Step, Wet Ones, Now House by Jonathan Adler, Nickelodeon, DC Comics, Marvel, Star Wars, Peanuts and more.

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