Press release: Rocco & Roxie
Family-owned and operated, Rocco & Roxie Supply Co., which has worked tirelessly to ensure availability of critical items for pets’ needs during the global pandemic, announces its first brick-and-mortar retail partnership with PetSmart, the largest specialty pet retailer in North America. After launching as an e-commerce-only brand in 2013, Rocco & Roxie Supply Co. has experienced an average growth in online sales of 65 percent per year. Their signature product, Professional Strength Stain & Odor Eliminator, remains the number one seller in the Stain and Odor category, and among the top 10 best-selling pet products on Amazon, with over 19,000 positive reviews and a 4.5 star average rating. Originally created for their family pets, Rocco the labradoodle and Roxie the tabby cat, the premium and highly-effective solutions have cemented the company’s trusted reputation. The 32-ounce and gallon bottles will be available for the first time to customers who shop online and in-store at PetSmart’s 1,650 stores in the United States and Canada.
Rocco & Roxie Supply Co. has sold well over one million bottles of Stain & Odor Eliminator to date and earned the Seal of Approval from the trusted Carpet and Rug Institute (CRI). Their formula is eco-friendly, child and pet safe, chlorine free, color safe, environmentally friendly and proudly made in the U.S.
“Our father’s entrepreneurial spirit inspired us to start this business, and now we have four generations of family members working together every day,” said Morgan Magleby, Rocco & Roxie’s co-founder, CEO and parent to Roxie, the Tabby cat. “The Stain & Odor Eliminator was our first-ever product, and we’re so excited that our loyal customers can now find it locally at PetSmart.”
Rocco & Roxie Supply Co. is proud to be a part of PetSmart’s popular Puppy’s First Playdate, a free monthly playdate that offers pups a chance to play engaging games and socialize with new puppy friends. Puppies aged 10-20 weeks* are welcome, and the events take place at select PetSmart locations. All puppy participants will go home with a free sample of Rocco & Roxie’s Stain and Odor Eliminator, a free keepsake pawprint craft, digital keepsake photo and a Puppy 101 booklet with puppy care tips.
“When you have a pet mess you need to clean, you want to find the most effective product to attack it,” said Matson Magleby, Rocco & Roxie’s co-founder and parent to Rocco the Labradoodle. “Now PetSmart customers and Puppy’s First Playdate attendees will discover how our safe, eco-friendly product completely removes tough pet stains and odors. Accidents happen, but no one will ever know!”
Known to virtually eliminate any stain and odor from urine, feces, vomit, and other organic stains, the Professional-Strength Stain & Odor Eliminator formula contains natural enzymatic bacteria that are activated on contact with odors and stains, feeding on ammonia crystals and organic matter until they are completely eliminated. It will not degrade, dissolve or otherwise damage fabrics. It also discourages pets’ attraction to stained areas by making odors disappear, while removing stains from most surfaces.
In addition, PetSmart will carry Oxy Stain Remover, a professional-strength formula that goes to work at once, releasing active oxygen molecules that break up the gunk. The result: stains lift safely and completely out, leaving carpets, floors, furniture and other surfaces fresh, and your beloved pet newly forgiven. It tackles all kinds of people and pet stains–from blood, red wine, juice, and ketchup, to urine, vomit, grass, grease stains, and more.
Rocco & Roxie Supply Co. also offers a variety of naturally-derived gourmet jerky treats, all-natural biscuits supplements and shampoos, toys and accessories including customized tags, stylish collars and bandanas, which are lovingly hand-sewn in the U.S. The brand has a 100% total-satisfaction guarantee.