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PetSmart, Nom Nom Partnership Brings New Fresh Food Options to Pet Parents


Press release: PetSmart

PetSmart is expanding its fresh and frozen options to meet the increasing interest and demand for fresh, quality pet food. To give pet parents more nutritious food options, PetSmart built an exclusive partnership with Nom Nom, a leading direct-to-consumer (DTC) fresh frozen dog food brand. Nom Nom is now available in select PetSmart stores and nationwide through the PetSmart website.

Nom Nom features fresh, whole ingredients including real meat and veggies in recipes packed with nutrition for pets of all ages. Developed by on-staff, board-certified veterinary nutritionists who research and formulate each recipe, Nom Nom is prepared in the company’s own USA kitchens, packed fresh then frozen before being shipped to customers or PetSmart stores. This partnership marks the brand’s first foray into retail stores.

“There is great opportunity in the fresh pet food market which accounted for nearly $1.5 billion in sales last year alone and is projected to grow 25 to 30 percent annually over the next few years,” said Stacia Andersen, EVP and chief customer officer at PetSmart. “Nom Nom excels in the space, focused on producing quality, nutritious products made here in the U.S. With this exclusive partnership, we are the only retailer to offer Nom Nom fresh food in stores, making their food available to consumers same-day alongside the many products and solutions pet parents already rely on PetSmart to provide.”

Nom Nom products are available in select PetSmart stores, with convenient shopping options like curb-side pickup and DoorDash delivery, so pet parents can quickly and easily get fresh pet food options when they want. Additionally, PetSmart customers nationwide can order Nom Nom fresh dog food to be delivered directly to their door through the PetSmart website.

“Our partnership with PetSmart lets even more people access the pet health benefits that Nom Nom’s fresh food can provide,” said Nate Phillips, co-founder and CEO of Nom Nom. “We see this as a great opportunity to introduce the brand and the fresh feeding experience to a whole new group of people who may otherwise not have found it. We’re excited to share these positive outcomes with PetSmart customers.”

Four Nom Nom flavor choices, including Beef Mash, Pork Potluck, Chicken Cuisine, and Turkey Fare, means there’s an option for every pet’s taste and needs. Nom Nom customers report their pet has better energy, healthier skin and coat, and improved digestion in as little as a month when making the switch to fresh.

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