Glenn Polyn//June 16, 2021
Glenn Polyn //June 16, 2021
Press release: PetSmart
Door Dash, the nation’s leading last-mile logistics platform, has announced a partnership with leading pet specialty retailer PetSmart to facilitate on-demand delivery of pet supplies and accessories across nearly 1,500 PetSmart locations nationwide. Customers can now order pet products for on-demand delivery through the DoorDash app or website in addition to the Petsmart.com website for same-day delivery powered exclusively through DoorDash Drive, DoorDash’s white-label fulfillment platform that powers direct delivery for any business.
DoorDash will offer more than 11,000 items from PetSmart including pet food, toys and treats, habitats and supplements and more. Pet parents can now shop for everything they need for the lifetime care of their pets in a convenient and accessible way through the DoorDash app.
“As we continue to accelerate our entry into new categories to meet consumers’ adapting on-demand needs, we are thrilled by the opportunity to continue to work with PetSmart to provide pet owners with all the animal essentials they need conveniently and reliably right on the DoorDash app,” said Christopher Payne, President at DoorDash.
“At PetSmart we understand our customers’ needs are always evolving,” said Will Smith, Senior Vice President and chief marketing officer at PetSmart. “We’re delighted to partner with DoorDash to provide pet parents with access to the essentials they need, right when they need them.”
DoorDash partner and NASCAR driver Bubba Wallace and his dog Asher star in the new DoorDash multi-platform marketing campaign to celebrate the launch of the partnership with PetSmart. “Asher the Dasher” –a high-energy TV, digital, social, campaign – will launch with a 30-second TV spot featuring Bubba Wallace and Asher airing today with additional video content running across social and digital.
“As a new pet parent, I am so excited to see DoorDash partner with PetSmart to make same-day delivery of pet supplies a reality,” said Bubba Wallace. “Whether Asher is with me on the road or at home, the fact that I can now order him all his favorite treats and essentials and get them delivered on-demand is a gamechanger.”
PetSmart is available on DashPass, DoorDash’s membership program that offers members unlimited $0 delivery fees and reduced service fees from thousands of restaurants, grocery, and convenience stores nationwide. DashPass members can enjoy these benefits on all eligible orders from PetSmart.
“Asher the Dasher” was created in partnership with Bokeh, a SF-based creative agency tasked with bringing the campaign to life. The campaign was directed by Paul Trillo and produced by Greg Speck with Monica Lo as Creative Director.