PetLife Pharmaceuticals, Inc., a developer of a new generation of high-potency veterinary cancer medications and nutraceuticals for pets, announced that it has finalized the negotiations for the acquisition of Dr. Geoff’s Real Food for Pets. The closing of the acquisition of the trademarked brands and the natural pet food product line is projected to occur within two weeks.
PetLife has expanded plans for a national rollout to the public by summer 2017 with canned food and two Superfood Supplements, ImmunoPower and Antioxidant Boost, which should have many benefits for companion pets. PetLife will, over time, roll out a complete product line of 25 foods, treats, supplements and pet accessories. These include nutraceuticals, shampoos, creams, sprays and other natural products (i.e., supplements) for dogs and cats.
“According to a March 2017 IBISWorld report, rising disposable income, coupled with the tendency for family members to treat pets like family members and an increase in wanting to feed their pets all-natural food, are expected to increase profits for all-natural pet product providers over the next five years,” said Ralph Salvagno, CEO of PetLife Pharmaceuticals. “Additionally, the number of pet-owning households is expected to grow from the current 65 percent of U.S. households that currently own a dog, increasing the potential consumer demand for Dr. Geoff’s Real Food for Pets.”
Dr. Geoff’s Real Food for Pets already includes six SKUs of retail-ready products, including both canned food and antioxidant supplements. Since 1969, veterinarian Dr. Geoffrey Broderick has been a pioneer in the premium, natural pet food industry.
Geoffrey Broderick, Jr., the son of Dr. Broderick, has resigned as president of the company in order to focus on the development of the company’s new subsidiary, Dr. Geoff’s by PetLife, Inc. He will bring his experience in the pet food industry and hopes to be instrumental in the company’s pet product subsidiary as products go to market, where his focus will be on product distribution channels, the related marketing program and manufacturing, in line with the company’s anticipated growth.