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Petland Canada’s Rodger Salm Joins Canadian Pet Expo as Corporate Relations Director

Pet Age Staff//June 7, 2023//

Petland Canada’s Rodger Salm Joins Canadian Pet Expo as Corporate Relations Director

Pet Age Staff //June 7, 2023//

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Press release: Canadian Pet Expo

After an illustrious 32-year career at Petland Canada, Rodger Salm, a well-respected marketing professional in the pet industry, is thrilled to announce his transition to the Canadian Pet Expo as the director of corporate relations.

Throughout his tenure at Petland Canada, Salm demonstrated exceptional dedication and expertise in marketing and brand management, contributing significantly to the company’s growth and success. Complimenting his time at Petland he was also on the PIJAC Canada (Pets Canada) board of directors for over 15 years. Now, he eagerly brings his wealth of experience to the Canadian Pet Expo, a prominent organization in the pet industry.

As the director of corporate relations, Salm will be responsible for developing and nurturing strategic partnerships with corporate entities, sponsors and stakeholders. His extensive network and deep understanding of the pet industry make him an ideal fit for this crucial role.

“I am thrilled to embark on this new chapter in my career with the Canadian Pet Expo,” said Salm. “I have long admired their commitment to fostering a vibrant pet community and promoting the ownership of animals. I am excited to use my experience and industry connections to forge meaningful partnerships and drive the success of the Canadian Pet Expo.”

Salm’s expertise in marketing, relationship building and corporate communications will play a vital role in elevating the Canadian Pet Expo’s brand presence and expanding its corporate network. His proven track record in developing mutually beneficial partnerships positions him to make a significant impact in his new role.

“We are delighted to welcome Rodger Salm to our team as the Director of Corporate Relations,” said Grant Crossman, president at the Canadian Pet Expo. “Rodger’s extensive experience and industry knowledge will be invaluable in establishing and strengthening relationships with our partners and sponsors. We are confident that his contributions will enhance our mission of creating an exceptional experience for pet owners and industry professionals alike.”