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Petco, Jinx Dog Nutrition Launch Strategic Digital Partnership


Press release: Petco

Petco, the destination for total pet health and wellness, and Jinx, a direct-to-consumer dog food company, announced a strategic partnership that will bring Jinx’s kibble and treats to the retailer’s website. In line with Petco’s commitment to high-quality nutrition, Jinx’s dog food will provide pet parents with even more convenient, accessible options online.

“As more consumers lean into online shopping, we’re pleased to include Jinx in our carefully selected assortment of wholesome food and treats to help our guests find the right food for their pets’ needs,” said Petco Chief Digital and Innovation Officer Darren MacDonald. “We have massively enhanced our e-commerce capabilities and have experienced a growth of more than 100% in this category. Jinx is a natural fit within not only our digital transformation but also our dedication to quality nutrition standards for the health and wellbeing of pets.”

In addition to strong brick and mortar performance, Petco’s expanded digital capabilities include options ranging from buy online, pick up in-store to curbside pick-up to deliver a true omnichannel shopping experience for guests. From May 2019 when the company became the first and only national retailer to no longer sell food and treats containing artificial colors, flavors and preservatives* for dogs and cats, to its most recent decision to end the sale of electronic “shock” collars, Petco has been devoted to being a health and wellness partner for pets and pet parents.

Designed with the understanding that dogs are omnivores, and that the lifestyles of modern dogs impact their nutritional needs, Jinx created unique recipes that pair fresh proteins with plant-based ingredients to give furry family members the nutritional composition they need to thrive. Jinx products have been created and tested by experts in the pet nutrition space, including animal scientists, formulators and nutritionists, resulting in foods that are palatable and easily digestible.

“Petco is a leader in pet specialty, and it’s an honor to be on their digital shelves,” says Jinx co-founder and CEO Terri Rockovich. “Our food is filled with meat- and plant-based proteins, superfoods, active probiotics and clean ingredients packed with vitamins and no added fillers. Jinx and Petco share brand values that are anchored in the love for our pets, and Petco has shown incredible support to help us deliver on our promise of providing customers with a convenient, seamless shopping experience.”

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