By Pet Age Staff//June 1, 2023
By: Pet Age Staff//June 1, 2023
Press release: Petco
Petco Health and Wellness Company, Inc. has unveiled its new Union Square flagship, a unique one-stop health and wellness destination for pets, in the heart of New York City. This weekend, Petco will host a grand opening celebration and adoption event in partnership with Petco Love, including free pet-friendly activities, giveaways, and adoptable pets.
Petco’s new two-story, 25,000-square-foot flagship pet care center combines the best of Petco’s physical and digital offerings, including a stylish grooming salon, full-service veterinary hospital, JustFoodForDogs kitchen, curated merchandise assortment and more for a complete pet care experience.
“We’re delighted to welcome pets and pet parents to this revolutionary flagship experience that embodies Petco’s fully integrated, omnichannel pet health and wellness ecosystem within a single pet care center,” said Justin Tichy, Chief Operating Officer at Petco. “Its distinctly New York design coupled with Petco’s highly differentiated pet care offering brings to life the humanization and premiumization trends shaping the pet space in a way no one else can replicate. Every element is designed to cultivate a seamless experience that nurtures the incredible bond between pets and pet parents, making it a top destination for pet parents worldwide to experience the best in pet health and wellness.”
Petco Union Square will house a full suite of experiences, products, and services, tailored to the complete care of pets, including:
Revolutionary Store Design
Inspired by lush green spaces revered by locals, Petco Union Square combines classic New York City design and architectural elements from various neighborhoods with trees and greenery that mimic Union Square Park to create a familiar, intimate destination and experience. The flagship brings the look and feel of the park and an open-air farmer’s market inside the landmark Tammany Hall building. Featuring exposed brick, herringbone wood floors, and fixtures made with reclaimed materials, Petco Union Square is a hub for pets and pet parents to gather and connect with the community.
Grand Opening Celebrations
A weekend-long celebration will take place from 10 a.m. to 6 p.m. local time on Saturday, June 3 and Sunday, June 4. The family-friendly, free festivities will occur both inside the flagship and in the nearby Union Square Park. The weekend will feature in-store educational sessions, cooking demos at the JustFoodForDogs Kitchen, training workshops at the Reddy Dog Park, a New York City-themed agility course, photo opportunities, giveaways, and more.
On Sunday, Petco will host a ribbon-cutting ceremony at 11:30 a.m. local time, followed by the “Paws in the Park” party and adoption event beginning at noon local time. Petco Love will bring together more than 20 local animal welfare partners, including Muddy Paws and Animal Care Centers of NYC, to help hundreds of adoptable pets find loving homes. Additionally, there will be a fashion show, presented by BOBS from Skechers, featuring adoptable pets. To help raise awareness for Petco Love’s lifesaving work, local artist Andrea Cáceres, who is also featured in the flagship’s “17th & Bark” collection, will design a custom mural to be displayed at the event.
“This adoption event will bring the community together with more than 400 New York pets of all shapes and sizes looking for loving homes,” said Susanne Kogut, president of Petco Love. “When you enter the park, you will feel the excitement and anticipation, because by the end of the day, the lives of so many pets and people will change for the better. Pets bring people and communities together and this event is about filling NYC with unconditional pet love.”
As part of the grand opening, Petco will also unveil reimagined, modern versions of its beloved Ruff & Mews mascots with a takeover of the brand’s social channels and surprise New York pop-up appearances at key city attractions. Symbolizing the important role pets play as part of the family, and as the visual heart and soul of the Petco brand, Ruff & Mews will be honorary guests at the Petco Union Square grand opening weekend.
In addition to the June 4 adoption event, Petco Love will return to the Petco Union Square flagship on Saturday, June 17 to host a kitten adoption event.
The new flagship is a planned relocation of Petco’s previous Union Square pet care center, which has been open at 860 Broadway since 1996 and closed on May 30. The new Petco Union Square is located at 44 Union Square on the corner of 17th and Park.