Glenn Polyn//April 4, 2023//
Glenn Polyn //April 4, 2023//
Press release: Petco
Petco Health and Wellness Company, Inc. has announced the launch of its Clean* Grooming initiative, becoming the first national omnichannel pet retailer to offer designated Clean Grooming services and products. Across more than 1,350 Petco pet care centers, at the Petco website and in the Petco app, pet parents can now easily identify grooming services and products without parabens, phthalates and chemical dyes, so they can make informed decisions about their pets’ routine care and overall health.
“We’re thrilled to offer Clean ingredient transparency in our grooming services and products as the next step in Petco’s evolution as a leader in pet health and wellness,” said Jason Heffelfinger, Petco’s chief services officer. “Whether at home or in one of our grooming salons, we want to make it easy for pet parents to give their pets the same high-quality options and ingredients they would choose for themselves. After all, our pets are members of the family.”
At Petco, the vast majority of products used in grooming services and on shelves – including shampoos, conditioners and balms – are now clearly highlighted for pet parents with a “Clean Ingredients” badge. The badge appears on the grooming salon menu, product shelves in-store, and throughout the Petco app and on the Petco website. Petco’s self-serve dog wash stations also offer Clean Grooming products only.
Grooming salon services such as baths and baths with a haircut will be designated Clean, as well as upgraded packages that offer health and wellness solutions such as the Essentials Plus package for routine care, the Shed Release package that targets de-shedding, and the Calm and Refresh package that helps support dogs with anxiety. The Clean designation will also apply to popular grooming products like Well & Good Unscented Dog Wipes and Well & Good Oatmeal Dog Shampoo.
“As champions for pet health and wellness, we are always looking for new ways to help pet parents choose the very best products for their pets’ individual needs,” said Amy College, Petco’s chief merchandising officer. “Pet parents continue to see their pets as extensions of themselves, and Petco’s Clean Grooming initiative helps pet parents feel good about the products they select for their beloved furry family members.”
Petco’s whole health approach has helped revolutionize the way the industry thinks about pet wellbeing and contributes to pets leading full, rewarding lives. From turning their backs on artificial ingredients in food and treats for dogs, cats, aquatic life and small animals, to removing traditional rawhide and certain shock collars from its shelves, Petco continues to raise the bar for pet health and wellness.
*Petco defines “Clean” as a product or service that is without parabens, phthalates and chemical dyes.