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Pet Valu, Pet Supermarket Partner with U.S. War Dogs


Press releases: Pet Valu and Pet Supermarket

Over its decade-long partnership with The United States War Dog Association, Pet Valu has supported the fearless, four-legged heroes through its annual “Patriotic Pets” fundraiser. This year’s fundraiser, which runs July 1-31, encourages Pet Valu customers to show their support for the nonprofit organization by purchasing a patriotic-themed or camouflage bandana for just $5 or donating any amount of their choosing, which is then displayed on paper paws in stores. 

Proceeds from bandana sales and “paper paw” donations directly benefit the U.S. War Dogs Association, a nonprofit that honors wartime canines and educates the public about their service. Last year, loyal customers helped raise $424,140 for the organization. Over the last nine years, Pet Valu has raised nearly $3 million, and the company expects to surpass that milestone with this year’s effort.  

Donations directly help cover the costs of: 

  • Transporting veteran war dogs back to the U.S. after their service 
  • Finding homes for retired K9s
  • Memorializing fallen four-legged soldiers  
  • Providing service dogs with state-of-the-art equipment to support them both overseas and back home 
  • Sending care packages to service dogs and their soldiers
  • Facilitating a FREE prescription drug program for retired military K9s, TSA and Secret Service dogs 
  • Providing funds for The Rainbow Bridge Assistance Program

The U.S. War Dogs Association is a nonprofit organization of former and current U.S. Military Dog Handlers and supporting members committed to promoting the long history of the Military Service Dogs, establishing permanent War Dog memorials educating the public about the invaluable service of these canines to the United States.

“It has been very rewarding to see the growth of this fundraiser, and as a result, the organization over the last 10 years,” said Ally Homa, Pet Valu’s senior marketing manager. “We hope to be able to continue to support this organization through the generous donations from our customers for many years to come.”

The Patriotic Pets fundraiser remains one of Pet Valu’s most popular customer events, and, now, with curbside delivery and e-commerce options available, it’s easier than ever to purchase from Pet Valu and support this fundraising initiative.

Pet Supermarket, a premium pet store with over 200 locations throughout the Southeast U.S., just completed its fifth annual fundraiser partnering with The United States War Dogs Association. Throughout the month of July 2020, Pet Supermarket donated all proceeds from the sales of its limited-edition bandanas to the U.S. War Dogs Association. Pet Supermarket also commemorated customer donations in stores with a decorative “paper paw” displayed on storefront windows.

“This fundraiser is our way of acknowledging, thanking and giving back to the four-legged heroes that serve and protect our country,” said Frank Morales, director of marketing at Pet Supermarket.

Since 2016, Pet Supermarket has raised over $1 million for the organization through this annual fundraiser.

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