Pet Supplies Plus and Wag N’ Wash Elevate Franchise Success at Annual Franchisee Summit

Pet Supplies Plus and Wag N’ Wash recently welcomed more than 1,200 franchise owners, store leaders, team members, vendors, and company leadership to its annual Franchisee Summit, bringing them together for a week focused on collaboration, education and growth.

The event followed another year of industry recognition for Pet Supplies Plus, including a No. 31 ranking on Entrepreneur’s Franchise 500 and a Stevie Award for customer service excellence.

Centered around the theme “Elevate,” the summit challenged attendees to elevate every aspect of the business, from the support provided to stores to the experience delivered to neighbors and their pets. The event also equipped franchise owners with the tools and insights needed to drive future growth.

“The strength of the Pet Supplies Plus and Wag N’ Wash franchise systems have always been rooted in the passion and dedication of our local owners and store teams,” said Chris Rowland, CEO of Pet Supplies Plus and Wag N’ Wash. “By bringing together franchisees, store leaders, vendors and support teams from across the network, we’re able to share best practices, strengthen relationships, and identify new ways to elevate the experience for our neighbors and pets.”

Throughout the week, attendees participated in educational breakout sessions covering key business topics including financial analysis and planning, marketing, culture, animal care, inventory optimization and operational best practices.

A vendor expo showcased both new and existing products, while providing franchise owners the opportunity to connect directly with supplier partners and learn about emerging trends in the pet industry.

During the summit, Pet Supplies Plus and Wag N’ Wash highlighted several successful multi-unit franchise owners whose growth and long-term commitment continue to strengthen the brand’s nationwide footprint, including:

• Darren Chen, owner of five stores across California
• Caitlin Greene, owner of five stores across Florida
• Michelle Lambert, owner of three stores across Illinois and Pennsylvania
• Matt Morello, owner of four stores across Florida, New Jersey, and Pennsylvania
• Brian Rolf, owner of 10 stores across Florida and Georgia
• Addy Shattuck, an owner of three stores in Michigan who has been with the brand for more than 20 years

The summit also celebrated the accomplishments of franchise owners and team members who reached significant milestones during their Pet Supplies Plus and Wag N’ Wash journeys.

“As our system continues to grow, the Franchisee Summit remains one of the most valuable opportunities for owners to connect, learn from one another and gain insights that help strengthen their businesses,” said Rowland. “This year’s theme, Elevate, reflects our commitment to continuously improving how we support our teams and position our stores for long-term success.”

In addition to educational programming, Pet Supplies Plus and Wag N’ Wash shared updates on initiatives designed to help franchise owners improve operations and manage costs. In response to rising construction and material costs, the brands have begun rolling out cost-saving solutions for new store builds and remodels, including pre-manufactured elements for key areas such as dog wash stations, grooming spaces, bathrooms and offices. These solutions are expected to significantly reduce build-out costs and capital investment requirements.

The success of Pet Supplies Plus has been consistently recognized, solidifying its position as a leader in the industry. In addition to being awarded the No. 1 pet franchise opportunity on Entrepreneur’s Best of the Best list, the brand also ranked No. 31 on the Franchise 500, No. 29 on the 2025 Franchise Times Top 400 list and No. 40 on Forbes’ 2026 Best Customer Service list.