Pet Product Packaging Market Sales Reach $3.6 Billion

July 5, 2018

Premiumization of pet foods and growth in pet product sales continue to drive pet product packaging demand, according to market research firm Packaged Facts in the recent report “Pet Product Packaging Innovation.” An increasingly competitive and crowded market for pet products, coupled with material inavailability, government regulations regarding pet food safety, and advances in packaging machinery, have brought the pet product packaging market to an estimated $3.6 billion in 2017. Within this market, the vast majority of sales come from pet food and treat packaging. Breaking down this broader category, dry food packaging lead packaging sales, while wet food packaging and treat packaging of pet product packaging were second and third in sales, respectively.

By material, paperboard is the largest by both volume and value in pet product packaging. By value plastic represented to a similar share of the market because of its higher material costs and extensive use in pouches for treats, wet pet food, and smaller bags of dry pet food. Metal cans see the third largest material use by value, followed by wovens.

The premiumization of pet food has been particularly important for the increasing shift to wet and refrigerated/frozen foods, which has prompted value gains since wet food packaging is intrinsically more expensive than dry food packaging. The real opportunity is with wet cat food, with almost two-thirds of cat owners buying wet food for their pets. The continuing trend of humanization is also driving growth in pet packaging by expanding how many pet owners are giving their pets treats, which are packaged more expensively.

Share This Story On:

Stockroom //
New Products

Digital Guide

CBD Trends

This digital guide provides valuable information on the subject of CBD, including content on dosage and the importance of being fully transparent about the product’s origin

Dog & Cat Needs

With dogs and cats being members of the family, there's vital information to know in order to serve their pet parents.

Pet Health

This digital guide describes a variety of health issues and the ways that pet parents can care for their pet's well-being through pet supplements..

Pet Nutrition

Discover how science, technology and pet owning lifestyles are changing the industry.

Pet Parenting

This digital guide dives into the human-animal bond, and the roles that pet parents play in the development of their companion animals.

Pet Supplements

This digital guide provides valuable information on the subject of pet supplements, including details on the NASC and how brands should earn consumer trust.

Enews Subscribe

Subscribe To Pet Age
Sign up for the weekly e-newsletter, print magazine and more. Sign Up