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Pet Palette Distribution Launches 2023 Halloween, Holiday Prebook Events

Pet Age Staff//May 31, 2023//

Pet Palette Distribution Launches 2023 Halloween, Holiday Prebook Events

Pet Age Staff //May 31, 2023//

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Press release: Pet Palette Distribution

Pet Palette Distribution, a Maryland-based national distributor of premium pet products, officially launched its 2023 Halloween and Holiday prebook events in early May. The collections feature hundreds of seasonal pet products from more than 20 of the industry’s leading brands, in categories that range from adorable accessories and cozy apparel to fun toys and tasty consumables for both cats and dogs.

The Distributor’s prebook collections have expanded this year, to include several best-selling items from newly partnered brands BARK, Jax & Bones and PetShop by Fringe Studio. They also feature several established toy brand favorites, including Multipet, FuzzYard, Haute Diggity Dog, SnugArooz, SodaPup, Pearhead, Yeowww! Catnip, Pet Candy and ZippyPaws – many of which have seen exciting new additions to their assortments. Classic seasonal consumables from Bocce’s Bakery, Polkadog, Puppy Cake, Barkworthies and Lazy Dog round out the assortments.

“Each year our team does a deep dive on trend forecasting for the holiday season, so retailers don’t have to do the legwork to figure out which products are going to maximize their revenue and minimize their risk,” said Ron Metzger, Pet Palette Distribution CEO. “As a distributor, we understand the unique challenges retailers face with seasonal merchandise planning and committing to products with a limited life cycle. We want to make the process as easy as possible for them, so they can focus on the things that make the holiday season fun for their customers.”

Despite inflation and pet ownership returning to pre-pandemic levels, the APPA projects that pet industry spending will reach $143.6 billion in 2023, up from $136.8 billion spent in 2022. Like other retail industries, Pet continues to see an increase in seasonal product sales each year as Millennials and Gen Z continue to further dominate the marketplace and holiday gifts for pets continue to grow in interest. The APPA also reports that in-person shopping has seen a resurgence since the pandemic and is now preferred by nearly 50 percent of pet owners, giving brick and mortar stores more holiday foot traffic than has been seen in recent years.

“Year after year, holiday gifting continues to grow – especially in our industry,” said Pet Palette Distribution chief merchandising officer Megan Hulse. “It’s important that retailers strive to make seasonal gifting accessible to every pet parent with products that cover a range of price points, as shoppers of all ages and income levels enjoy finding purse-friendly, Instagram-able presents for their pets. Our team regularly curates seasonal capsules and assortments in hopes that they will provide inspiration, and help retailers create eye-catching displays. The end goal is to give the consumer and their pet an experience that brightens their day and puts a smile on their face, not just for major holidays, but throughout the entire year.”

All 2023 Halloween and Holiday prebook orders will receive a 10 percent discount and free shipping at $349 after discounts. The prebook discount will be available through July 24 and the Winter/Holiday prebook discount will end on August 28. The prebook events cannot be combined with each other, non-prebook orders, or other discounts. Regular order minimums of $99 and free shipping after $349 apply (after discounts). Retailers can visit the Pet Palette Distribution website to place their prebook orders. They can also do so through their Pet Palette Distribution sales representative, or via wholesalepet.com.

Pet Palette Distribution is an independent retailer-focused wholesale distributor, offering low minimums, fast nationwide shipping and top-notch customer service to the contiguous United States.

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