Pet Industry Sales Agency Right Way Reps Expands into the Midwest

By Pet Age Staff//February 21, 2024//

Pet Industry Sales Agency Right Way Reps Expands into the Midwest

By: Pet Age Staff//February 21, 2024//

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Press release: Right Way Reps

Right Way Reps, a fast growing company that’s taking a more modern approach to sales repping in the pet industry, has expanded into Ohio, Indiana, Illinois, Kentucky, Michigan, Wisconsin, Minnesota, Iowa, Missouri, Kansas, Nebraska, South Dakota and North Dakota. Originally launching in the southwestern states less than 18 months ago, Right Way Reps now covers 36 out of the 48 contiguous states.

“We’re very excited to start servicing the Midwestern United States due to the sheer number of amazing stores in this region of the country,” said Adam Jacobson, co-founder and president of Right Way Reps.

Right Way Reps utilizes technology to give brands total transparency throughout the entire sales journey as they want to make it easy for brands to fully understand their return on investment. Right Way Reps is currently repping brands like Savage Cat, Diggin’ Your Dog, Raised Right, SuperSnouts Hemp Company, HuggleHounds, Einstein Pet, Lord Jameson, Nugget’s Healthy Eats, and New Zealand Natural Pet Food Co in select territories.

“We’ve had brands reaching out to us requesting representation in the Midwest for sometime now, so we are thrilled to be expanding into these states,” said Braeden Ruud, co-founder of Right Way Reps.

Right Way Reps was founded by the Ruud and Jacobson families. The Jacobson family has nearly 30 years of experience in the pet retail sector as owner operators of Pet Pantry Warehouse, an award-winning regional chain with stores servicing both the Westchester, NY & Fairfield, CT counties. The Ruud family founded Raised Right, a human-grade pet food company that works with veterinarian, Dr. Karen Becker to formulate “home-cooked style” whole food recipes that are high in protein and low in carbs through using limited ingredients.