Pet Health Brand NaturVet Introduces Pet Industry Leader Geoff Granger as New CEO

By Pet Age Staff//February 14, 2024//

Pet Health Brand NaturVet Introduces Pet Industry Leader Geoff Granger as New CEO

By: Pet Age Staff//February 14, 2024//

Listen to this article

Press release: NaturVet

NaturVet, the 30-year pioneer of the pet health and wellness industry, recently announced Geoff Granger as its new chief executive officer (CEO). With almost 30 years of national retailer experience, including more than a decade of leadership in the pet space, Granger brings a wealth of understanding to NaturVet. His proven track record of success will be utilized to expand the company’s presence and relationships within the pet wellness industry.

“We are thrilled to welcome Geoff Granger to the NaturVet family as our new CEO,” said Scott Garmon, founder of NaturVet. “His extensive experience coupled with a demonstrated passion for animal welfare makes him the ideal leader to guide NaturVet through our next phase of growth.”

Granger played a pivotal role in Petco’s growth and success for more than 10 years, driving strategic priorities within the pet health and wellness category. He is well-versed in the intricacies of the pet care market, with a core focus on enhancing the well-being of pets and pet parents. This dedication matches NaturVet’s commitment to providing high-quality pet products that contribute to the overall health and happiness of animals.

“I am honored to join the NaturVet team and lead this exceptional organization into a new era of growth and innovation,” said Granger. “NaturVet has been a leading force in the pet product industry for three decades now, and I look forward to expanding its capacity to deliver premium, industry-leading pet products that meet the evolving needs of today’s pets and pet parents.”

Granger’s leadership approach is characterized by a “win-win” philosophy, emphasizing mutually beneficial relationships with pet owners, employees, business partners and pets. This approach aligns with NaturVet’s values of fostering a culture of collaboration, transparency, and shared success.

Over the past three decades, NaturVet has emerged as a formidable force in the pet industry with founder Scott Garmon’s unwavering commitment and visionary guidance leading the way. Garmon steered the company to success through strategic innovation and a steadfast dedication to improving the lives of pets. Recognized as a prominent player in the pet product market, Garmon established a lasting legacy for NaturVet, securing a spot as a trailblazer in the dynamic and competitive pet industry.