By Pet Age Staff//January 31, 2024//
By: Pet Age Staff//January 31, 2024//
Press release: Pet Food Express
Pet Food Express, a trusted California pet retailer and advocate for animal welfare, is excited to launch The Big Fix. The new campaign is aimed at impacting animal overpopulation and the overcrowding of animal rescue organizations, as well as bringing awareness to the need for essential spay and neuter services for California’s pets. Available for purchase now online and in stores, customers can get exclusive, limited-edition toys from SnugArooz, known as Big Fix Friends (BFFs), where 50 percent of the retail price will go directly to 10 nonprofit, public-facing, low-cost or sliding-scale spay and neuter clinic programs.
Denyelle Bruno, CEO of Pet Food Express, stated, “Every year, too many animals suffer due to overpopulation, leading to strained resources and, in some cases, homelessness. The Big Fix is our response to this pressing issue. We’re committed to making a tangible difference in the lives of pets and their families.”
Lisa Van Buskirk, senior vice president at Peninsula Humane Society & SPCA, expressed, “Spay and neuter is the most effective way to fight pet overpopulation and decrease the number of unaltered, homeless, and unwanted pets. During the last 70 years, we have seen that altering animals has been instrumental in decreasing the number of incoming animals, thereby reducing our euthanasia rate by 99 percent in San Mateo County.”
Maria Pyrdek, chief DVM and animal care officer at Pasadena Humane, added “Studies have shown that spayed or neutered pets live longer than their unaltered counterparts. This procedure helps to significantly reduce certain behaviors and eliminates the risk of many common cancers. This means more shared years of a happy and healthy bond with your pet.”
The limited-edition Big Fix Friends dog and cat toys retail for $9.99 and $5.99, respectively. For dogs, Fang Cuddlearms features a squeaky body and long, stretchy arms. For cats, Spike Hugface entertains with a catnip and crinkle middle. The Big Fix will continue until all toys are sold out or until the end of the calendar year 2024, whichever comes first.
The Big Fix nonprofit partners include, Animal Rescue Foundation, Berkeley Humane, Napa Humane, Peninsula Humane Society, Pasadena Humane, Sacramento SPCA, San Francisco SPCA, Silicon Valley Animal Control Authority, Spay Neuter Imperative Project and Valley Humane Society.
Spaying and neutering play a crucial role in combating pet overpopulation, reducing the number of homeless and unwanted animals, as well as producing positive effects on pet behavior, health and longevity.